OverviewCompany OverviewFounded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.As a key member of the boutique leadership team, the Assistant Store Manager plays a vital role in supporting the Store Manager to lead business operations, deliver exceptional service, and drive team development. This position helps to maintain Longchamp's standards of excellence across all areas of boutique performance.ResponsibilitiesValues & CultureLongchamp embraces five core values:⎯Elegance – Providing a refined and polished customer experience⎯Authenticity – Acting with honesty and professionalism⎯Creativity – Encouraging innovation and fresh thinking⎯Quality – Striving for excellence in service and product⎯Sustainability – Committing to thoughtful, responsible business practicesThe Assistant Store Manager supports a culture of integrity, performance, and team collaboration, ensuring that every customer experience reflects Longchamp's luxury heritage.Job PurposeTo support the Store Manager in all aspects of boutique management—including sales performance, team leadership, operations, and client engagement—while acting as a role model of Longchamp's values and standards. The Assistant Store Manager leads day-to-day floor operations and ensures smooth, efficient, and client-centred service.Key ResponsibilitiesTeam Leadership & DevelopmentLead and motivate the sales team during daily operationsSupport recruitment, onboarding, and training of team membersConduct daily briefings, performance coaching, and mentorshipCreate a motivating environment focused on team growth and developmentAct as the Store Manager in their absence, ensuring leadership continuityClient Experience & ClientellingMaintain the highest standard of personalized luxury serviceEncourage and monitor CRM engagement, including new client capture and VIP retentionResolve elevated client concerns with professionalism and brand alignmentCoach staff on building long-term customer relationships through exceptional serviceSales & Commercial ObjectivesSupport the achievement of daily, weekly, and monthly sales goalsMonitor individual and team KPIs; drive improvement through action plansIdentify commercial opportunities on the sales floor and in client behaviourEnsure full engagement in store campaigns and product launchesOperations & ComplianceOversee stock management, deliveries, and transfersEnsure store opening, closing, and cash-handling procedures are executed properlyUphold loss prevention protocols and ensure audit complianceAssist with workforce planning and administrative tasks as delegatedVisual Merchandising & Brand RepresentationEnsure consistent adherence to visual merchandising guidelinesCollaborate with VM team to execute floor set changes and in-store animationsMaintain a premium environment reflective of the brand's aestheticSupport the integration of marketing and visual initiatives into the store experiencQualificationsSkills & Qualifications3–5 years of experience in luxury or premium retailAt least 1–2 years in a supervisory or assistant management roleStrong leadership and coaching skillsProficiency in sales reporting, CRM, and inventory systemsExcellent communication and interpersonal abilitiesFluent in English; other languages a plusProficient in MS Office and retail POS platformsPerson SpecificationProfessional and refined presence with a client-first mindsetSolution-focused, adaptable, and calm under pressureMotivated by results and team successLeads by example with integrity and consistencyFlexible and willing to work evenings, weekends, and holidays as needed