Market Development Specialist
The primary objective of this role is to oversee and support the growth of Aortic-CMD product lines.
* Create strategic plans for market development and expansion in the region
* Develop sales concepts to enhance market share etc.
While collaborating closely with marketing teams, business management, and divisional support in each local market. As an individual contributor, you will take direction to execute the regional marketing plan for the assigned specialty in alignment with the division's mission, vision, and purpose, and overall company priorities.
Responsibilities:
* Collaborate with key stakeholders to establish, measure, and meet business plan goals for assigned specialty and geography
* Support accelerating market adoption for the assigned specialty
* Provide product & market support
* Responsible for being the regional product champion/expert
* Collaborate with key stakeholders to ensure consistent messaging for the assigned specialty
* Support conversions with key customers for the assigned specialty
* Answer sales & customer questions for the assigned specialty
* Support product launch, campaign planning & execution
* Provide consistent program-related field communications
* Presentation of launch content to sales & support internal sales meetings
* Collaborate on sales tools and messaging needs
* Create market updates to send to the field
* Responsible for customization of large accounts
* Responsible for actively engaging CRM as a key tool for communication & sharing customer & market insights back into the organization
* Initiate focus campaigns in cooperation with sales
* Identify and develop relationships with SME's to advance for the assigned specialty
* Support for ordering congress materials / samples - regional or specialty shows
* Responsible for delivery of marketing materials for reimbursement due to updates or change in information
* Support sales training & develops marketing tools and materials
* Meet deadlines and complete administrative duties such as expense reports, training, reporting, policy acknowledgments, etc. in a timely manner
Conduct all business with integrity and in compliance with applicable standards and policies. Within the scope of responsibility, ensure all quality, regulatory, compliance, and product-specific requirements are met.