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Email marketing manager

Cork
Nationalbeauty
Email marketing manager
€60,000 - €80,000 a year
Posted: 22 July
Offer description

Join our award-winning team at National Besuty Distritution - proudly named one of the Top 30 Best Places to Work in Ireland by The Irish Sunday Times & WorkL in July 2025.

National Beauty Distribution is a leading force in Ireland’s hair and beauty industry, specialising in Brand Management, Marketing and Distribution. We are proud to be the exclusive partner for a portfolio of high-profile global brands, trusted across salons, retailers, and clinics nationwide. Our business is structured across four key divisions — Professional Haircare, Prestige, Retail, and Aesthetics, allowing us to bring exceptional products and tailored support to every corner of the beauty industry.

Duties and Responsibilities:

* Drive, create, manage, optimise and report on daily/weekly email channel performance.

* Closely monitor and optimise automations to ensure ongoing engagement.

* Meeting each customer at their stage in the lifecycle with relevant, timely content that supports retention and overall conversion.

* Ensure the continued growth and optimisation of existing email lists and segments.

* Analyse email list growth across all brands and make recommendations for improvement to the Head of Department.

* Rework and optimise automated email flows to ensure we are maximising conversion and retention.

* Work with our graphics department to create well-written copy and on-brand content that resonates with each brand's respective audience and list.

* Work cross-functionally with our Graphic Designers, Marketing, Digital and Social teams to improve the layout of emails using best practices and proven email marketing tactics.

* Develop and drive a long-term email marketing strategy to consistently improve performance and increase revenue across B2B and D2C sites.

* Manage email lists and segments to optimise conversion, growth and brand alignment. A/B Test segments, lists, copy and content regularly and use data to identify areas of improvement and drive future email marketing strategy

* Stay up-to-date with current marketing industry trends and email best practices.

Ideal Candidates Will Have:

* 2-3 Years of Email Marketing Experience

* E-Commerce industry experience

* Basic knowledge of HTML

* Experience using ESPs like: Klayvio, Mailchimp, Kit and Shopify

* Ideally product certified in Klaviyo

* Strong copywriting and content experience

* Strong ability to multi-task and prioritise

* Comfort and experience dealing with members at all levels of the organisation

* A good eye for design and brand, with Adobe Creative Suite experience, is a plus

* A strong understanding of the relationship between site and email

Location: NBD HQ, Blarney, Co. Cork

Holidays: 20 days

Benefits:

o Enjoy 20 days work from home per year

o Early finish on Friday’s

o 40% staff discount

o Death in Service Benefit

o PRSA Access

o Free onsite parking

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