Marketing Leader
Join a dynamic team as a Marketing Team Leader and manage a group of marketing professionals working across various brands.
This role is an exciting opportunity to lead the development of vendor marketing plans, based on market analysis, account priorities, and commercial objectives.
You will be responsible for promoting our marketing services and pitching to leading tech brands to execute campaigns that drive business growth. Using analytics and communicating with our sales and account managers, you will identify improvement opportunities to ensure ROI is maximized and commercial challenges are addressed.
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Key Responsibilities
* Team Management: Lead a team of Vendor Marketing Managers, including 1-1 meetings, day-to-day management, sharing recognition with the team, and keeping them motivated to achieve.
* Performance Reviews: Conduct quarterly EE reviews with the team, providing clear direction and guidance on objectives.
* Resource Planning: Ensure key team objectives are met, planning needed resource and timelines, using excellent organizational skills to meet KPIs.
* Mentoring: Mentor team members, providing constructive feedback and advice, identifying opportunities to upskill and develop the team.
* Specialist Skill Development: Support the team in building specialist skillsets and working on higher-value tasks.
* Commercial Acumen: Be commercially astute, measuring and monitoring billable hours in the team.
* Financial Management: Assist with financial tasks such as managing budgets, raising POs, and invoicing where appropriate.
* Delegation: Appropriately delegate out key work within the team.
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Strategic Planning & Vendor Income
* Develop Integrated Strategic Plans: Develop fully integrated strategic plans with vendors to drive commercial targets.
* Campaign Execution: Write briefs and set expectations so that campaigns are delivered in time and budget.
* Marketing Budget Management: Manage all marketing budgets (with PMs and Account team) to ensure maximum exposure within accounts and campaigns deliver an ROI.
* Quarterly Marketing Plans: Develop and align quarterly marketing plans and strategies with key strategic partners.
* Vendor Collaboration: Identify opportunities for vendor collaboration and involvement in CMS-led marketing strategies.
* Stakeholder Alignment: Ensure alignment with internal stakeholders to execute a fully integrated campaign.
* Vendor Income Targets: Ability to meet vendor income targets each quarter.
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Partner Marketing Collaboration:
* Customer Relationships: Build relationships with customers to influence execution and unlock opportunities.
* Partnership Development: Develop strong relationships with partners, encouraging open, two-way communication channels.
* Clear Reporting: Clear reporting of campaign plans to the business.
* Feedback Communication: Communicate feedback from channel partners to relevant stakeholders.
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Campaign Management:
* Brand Guidelines: Clear alignment of channel creative to brand guidelines - both CMS and partner guidelines.
* Activity Monitoring: Monitor activity to ensure partners execute per the agreed plans.
* Campaign Evaluation: Communicate campaign effectiveness and ROI evaluation to the business.
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Key Traits
Diversity and Inclusion: A diverse and inclusive workforce enriches and is integral to the success of the organization. We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds.