About AllianzWe are proud to be one of the world's most trusted insurance companies, serving over 800,000 customers across Ireland, for over 100 years. Our success is primarily down to the incredible people we employ. With over 700 people in Allianz Ireland, we truly care for our employees and their individual needs and aspirations. We have tailored our work approach to ensure you the flexibility and support needed to excel in your role. While the role is officially based in Elm Park, Dublin 4, the team work within a hybrid working model. We are incredibly proud to be recognised as a Great Place to Work 2025 having won the Super Large Category, as well as being one of Ireland's Best Workplaces for Women and Best Workplaces for Health & Wellbeing. If you're ready to take the next step in your career, apply now and become part of the teamThe OpportunityThe vision of Allianz Ireland's Market Management function is to transform how we perceive, design, deploy and service our products to ensure we become the most trusted customer-centric insurer in our market. The Customer Marketing & Loyalty Specialist reports to the Digital Distribution & Transformation Manager and drives growth through marketing activities directed to our customers with a view to improving voice of customer and NPS scores and improving policy retention and contributing to our brand health. In this role you would also manage the Allianz Rewards program, planning our customer marketing communications lifecycle strategy (delivering targeted email & SMS) and collaborating with our online platform specialists to drive customer engagement, positive sentiment and retention and analyzing the effectiveness of marketing campaigns to meet NPS and churn targets.Key Responsibilities:Contribute to strategic planning with a view to improving growth via enhanced retentionDevelop and execute the customer communication strategy (email/SMS) to enhance retention of our home, motor & pet portfoliosEmbed measurement and optimization into all customer base communication strategies to measure their commercial impactManage and optimize the Allianz Rewards program and our customer loyalty strategy to drive customer retention and growthChampion a data-led approach to customer understanding, segmentation, and decision-makingCollaborate with our online platform specialists to enhance customer marketing on our websitesCollaborate with Proposition specialists to assist in retention propositions Manage monthly retention update on retention results & customer marketing initiatives to support business growthContribute to strategic planning and deliver operational marketing actions leveraging existing base to positively impact NPS & VOC scoresKey Requirements / Skills & ExperienceEssential:Third level or postgraduate qualification in Marketing or Business 3+ years' experience in managing rewards programs and executing targeted base management campaign strategies across the customer lifecycle, including customer loyalty, tactical sales, retention, and relationship management.Strong strategic thinking with a record of developing successful customer communication and loyalty strategiesHighly data-literate with a strong understanding of customer analytics, segmentation, and personalization, with a view to optimizing campaigns and leveraging data analytics for strategic insights.Excellent communicator and collaborator, able to influence across the organisationExperience of using or working with a key campaign technology (Adobe, Unica)Experience in managing external suppliers and agencies Desirable:A demonstrated understanding of regulatory frameworks which influence Financial Services including Data Protection, Central Bank Consumer protection codes, etc.Plain English qualification or experience in Direct marketing copy creation, authoring, editing and optimisationAPA, CIP or ACII qualification Our Benefits: We offer generous pension scheme contributions, health insurance, a working from home allowance, numerous wellbeing and family benefits, and a well-connected, accessible location with onsite staff parking and provided lunches.Allianz plc. is regulated by the Central Bank of Ireland.#LI-Hybrid This is a hybrid remote/in-office role