App User Acquisition and Monetization Specialist
Dublin, County Dublin, Ireland
Minimum qualifications
* Bachelor's degree or equivalent practical experience.
* 4 years of experience in the mobile app ecosystem in a customer-facing role (e.g., consulting, account management, or technical sales).
* Experience with the mobile app user acquisition and business generation life-cycle.
Preferred qualifications
* Experience with user acquisition, ROAS optimization, app analytics platforms (e.g., Firebase, Google Analytics), Mobile Measurement Partner (MMP) and ad monetization.
* Understanding of mobile app analytics, cohort analysis, and key performance indicators (KPIs) such as ROAS, LTV, etc.
* Ability to manage complex, cross-functional projects and stakeholders (e.g., Sales, Product Management, Engineering).
* Excellent communication and presentation skills, with the ability to convey complex technical concepts to both business and technical audiences.
About The Job
Google's line of products and services to our clients never stops growing. The Partnerships Development team is responsible for seeking and exploring new opportunities with Google's partners. Equipped with your business acumen and extensive product knowledge, you are right on the front line of interacting with our partners, and helping them find ways to grow using Google's newest product offerings. Your knowledge of relevant verticals and relationships with key industry players will help shape our great applications and content for products such as YouTube, Google TV and Commerce.
Global Partnerships Sellside Goal: Fund the world's information by enabling digital platforms, properties and content creators.
Global Partnerships Sellside empowers online publishers to maximize their business potential with cutting-edge ad solutions such as AdMob, AdSense and Google Ad Manager.
As an App User Acquisition and Monetization Specialist, you will be instrumental in managing business growth for our most strategic app developer partners. You will be a dedicated expert focused on connecting business generation performance with a user acquisition strategy to drive a profitable growth flywheel. Your role will involve deep consultation, data analysis, and cross-functional collaboration to help developers optimize their Return on Ad Spend (ROAS) and scale their business.
The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google’s Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google’s own Product teams with essential partnerships to help Google’s user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.
Responsibilities
* Identify and engage with high-potential AdMob partners to analyze and optimize their user acquisition and business generation strategies.
* Lead strategic consulting sessions and in-depth search analyses to troubleshoot UA performance gaps, shifting the measurement focus from ARPU to a holistic ROAS framework.
* Serve as a subject matter expert on the UA-Mediation link, guiding developers on how to best leverage their first-party data from AdMob and Firebase to inform their campaign strategies across Google and third-party ad networks.
* Drive the commercialization and adoption of new product solutions, such as the server-side ROAS integration, by advocating their benefits and guiding partners through implementation.
* Act as a key liaison between partners and internal Product Management teams, collecting and structuring market feedback to influence the product roadmap for UA optimization tools.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Seniority level
* Not Applicable
Employment type
* Full-time
Job function
* Advertising, Strategy/Planning, and Consulting
* Information Services and Technology, Information and Internet
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