Cubic³ delivers advanced software-defined vehicle solutions in 200+ countries and regions.
Working with the world's leading automotive OEMs such as Audi, Porsche, Volkswagen, Skoda, Honda and GM, we connect millions of vehicles globally and enable 1 billion internet data transmissions daily. As a key leader within Cubic³'s marketing team, the Senior Manager of Global PR & AR is responsible for shaping and executing a strategic global media plan designed to elevate the Cubic³ brand and secure impactful coverage in top-tier publications.
This role also leads global analyst relations, fostering strong partnerships with influential industry analysts from leading firms such as Gartner.
Additionally, this position plays a central role in crafting and maintaining corporate messaging, ensuring consistent and aligned communication across internal and external audiences. This is a huge opportunity for a seasoned B2B/tech communications professional to build and lead a world-class PR & AR function as Cubic³ scales rapidly over the next five years. RequirementsDevelop & Lead B2B PR Strategy Own, develop and execute a successful PR programme that supports commercial and growth goals across EMEA, the US and APAC (working with SoftBank). Evaluate target audiences to develop PR campaigns that engage, inform, and motivate customers and buyers through high-quality earned media. Secure high-impact media placements in top-tier trade, tech and business outlets. Oversee creation of high-quality, well written and compelling copy including press releases, blogs and social media posts. Messaging Management Develop and maintain a clear, compelling, and differentiated messaging framework that reflects the company's vision and value propositions. Ensure messaging is aligned with business goals, audience needs and market dynamics. Develop messaging toolkits, briefing docs, and Q&A guides for spokespeople. Provide media and messaging training to ensure confident and aligned delivery across interviews, events and panel discussions. Thought Leadership Position senior leaders as industry experts through bylines, press interviews, speaking engagements, and social media presence. Develop speaking and awards calendars for industry conferences and forums. Product & Company News Lead communications for product launches, partnerships, and market expansion. Work closely with product marketing and Cubic³'s innovation team to translate technical capabilities into compelling narratives. PR Agency Management Manage external PR agency partner and media monitoring tools. Set KPIs, review performance, and ensure agency efforts align with business goals. Measurement & Reporting Define success metrics and report on media coverage, share of voice, sentiment, and PR campaign performance. Leverage data to continually refine strategies and demonstrate ROI. Budget Management Own the PR budget, allocating spend effectively across campaigns, tools, and agency support. Analyst Relations Design and implement a comprehensive global analyst relations strategy that aligns with business priorities, product roadmaps, and go-to-market initiatives. Position the company as a category leader across key analyst channels and reports. Build and maintain strong relationships with influential analysts at firms such as Gartner, IDC, SBD Automotive, Wards Intelligence, and others. Serve as the primary liaison between internal stakeholders and external analysts. What we think, you'll need to be successful 7–10+ years of PR, communications and AR experience in B2B tech, ideally in high-growth or enterprise SaaS, cloud, cybersecurity, AI, etc. Proven success developing and leading strategic PR campaigns that drive brand awareness, media visibility, and thought leadership in the tech industry. Exceptional storytelling and messaging skills, with a sharp ability to simplify complex technical concepts into compelling narratives for non-technical audiences. Strong media relationships across tech, business, and trade publications — and a track record of securing coverage in top-tier outlets. Experience as a strategic partner to executives, including prepping for media interviews, events, and public speaking opportunities. Leadership and team-building abilities, whether working with internal teams or managing agency partners, with a collaborative and solution-oriented approach. Comfort with data and measurement, using insights to evaluate campaign performance, iterate messaging, and demonstrate PR impact. A proactive mindset — you spot opportunities before they arise, pitch new ideas confidently, and move quickly to execute. Strong project management skills, with the ability to juggle multiple initiatives, deadlines, and stakeholders with ease.