Location:
On site / Killarney, Co.
Kerry, Ireland
Job type:
Fixed term / Full-time
Sector and subsector:
Arts | Marketing
Salary:
Competitive salary
Role Overview
The Customer Acquisition Manager is responsible for driving new customer growth across Aran Sweater Market and Weavers of Ireland's eCommerce channels.
This role focuses on identifying, scaling, and optimising acquisition strategies that deliver sustainable revenue growth, with a particular emphasis on international markets, including the United States.
The successful candidate will combine strong performance marketing expertise with a commercial mindset.
They will oversee digital acquisition channels, manage marketing budgets, analyse performance data, and continuously identify opportunities to improve customer acquisition efficiency and scale.
Key Responsibilities
Develop and implement customer acquisition strategies across paid media, including paid search, paid social, display, and affiliate marketing
Manage and optimise marketing spend with a focus on return on ad spend, customer acquisition cost, and contribution margin
Analyse campaign performance and implement data-driven improvements to maximise efficiency and scale
Identify and test new acquisition channels, platforms, and growth opportunities
Collaborate closely with the eCommerce and retention teams to ensure strong alignment between acquisition strategy and customer lifecycle management
Lead campaign planning and execution for major trading periods including St Patrick's Day, tourism season, and the Christmas trading period
Manage relationships with external marketing agencies and technology partners
Monitor and report on key performance metrics including new customer revenue, CAC, ROAS, and customer lifetime value
Manage and mentor team members within the acquisition function
Candidate Requirements
Minimum of three years management experience within performance marketing or customer acquisition
Proven track record of scaling customer acquisition for an eCommerce or retail brand
Strong commercial awareness and ability to manage marketing budgets tied to revenue targets
Experience managing paid digital marketing channels and analysing marketing performance data
Degree or Master's qualification in Marketing, Business, Digital Marketing or a related discipline preferred
Experience working with international markets, particularly the United States, is advantageous
Please note this position is site based in Killarney, County Kerry
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