Digital Marketing – Paid Media Specialist
Location: Unit 7, Westlink Industrial Estate, Kylemore Rd, Inchicore, Dublin 10, D10 W447
Company: EI Travel Group
Reports to: Head of Marketing
About EI Travel Group
EI Travel Group is a leading Irish tourism and destination management company, delivering world-class visitor experiences across Ireland. We are the parent company of some of the country's most recognisable tourism brands, including Irish Day Tours, Irish Whiskey Museum, World of Illusion, City Sightseeing Dublin, Sightseeing Bike Tours and Gravedigger Ghost Bus Tour.
The Role
We are looking for an experienced Digital Marketing Paid Media Specialist to take full ownership of paid media across EI Travel Group's portfolio of brands. Reporting directly to the Head of Marketing, this role is responsible for planning, executing, optimising, and scaling paid media campaigns that drive ticket sales, brand awareness, and international growth.
Key Responsibilities
* Own and manage paid media activity across all EI Travel Group brands, including Google Ads, Meta (Facebook & Instagram), TikTok, YouTube, Display and other relevant channels
* Develop full-funnel paid media strategies aligned with business and revenue objectives
* Manage and optimise paid media budgets across multiple brands to maximise ROAS
* Monitor and optimise performance across KPIs including CPA, ROAS, CTR & conversion rate
* Implement testing frameworks for creatives, audiences and bidding strategies
* Ensure accurate tracking using GA4, Google Tag Manager and platform pixels
* Produce regular performance reports and actionable insights
* Collaborate with creative, ecommerce and content teams to deliver high-performing campaigns
* Support international market growth and multi-market campaigns
* Stay up to date with paid media trends and platform updates
Requirements
* 2+ years' experience in paid media or performance marketing – A must
* Strong hands-on experience with Google Ads and Meta Ads Manager
* Proven experience managing multiple campaigns or brands simultaneously
* Strong analytical and reporting skills
* Commercial mindset with a focus on revenue and ROI
Salary & Benefits
* Salary range: €35,000 – €40,000 per annum
* Opportunity to work with iconic Irish tourism brands
* Hybrid working environment after a probation period
* Collaborative and fast-paced team culture
Job Type: Full-time
Pay: €35,000.00-€40,000.00 per year
Benefits:
* Company events
* Employee discount
* Store discount
Work Location: In person