Adaptive & Co. is a leading analytics, technology, and performance marketing consultancy that empowers organizations through data-driven insights and decision-making. As a certified Google Marketing Platform Partner, we provide exceptional value through analytics, measurement, insights strategy, and data activation solutions for some of the world's most recognized brands.
The Role
We are looking for a strategic-lead Senior Analytics & Measurement Consultant to guide our clients' data-driven journey through expert implementation of the Google Marketing Platform ecosystem. In this key role, you'll lead strategy creation, solution design, and insights delivery while acting as a trusted advisor to enterprise clients. Working with our Head of Solution Design, Practice Consultants, and Data Engineers, you'll oversee the complete digital analytics lifecycle.
Project Phase: Research, discovery & consultation, solution architecture, and implementation
Program Phase: Analysis, insights generation, strategic consultation, and activation
You'll manage your own client portfolio, developing sophisticated measurement frameworks and translating complex data into actionable business strategies that deliver measurable impact.
Strategic Consulting & Technical Expertise
Required
Major advertising platforms (Google Ads, Microsoft, Meta, LinkedIn)
Data visualization (Storytelling/ UI)
Consent Management Platforms (OneTrust, CookiePro, CookieBot, etc.) and knowledge of privacy laws and regulations (GDPR, CCPA, etc.)
Privacy-first innovations, such as Advanced Consent Mode, Enhanced Conversions, Server-side tracking benefits, etc.
Preferred
Key Responsibilities
Discovery and consultation with key stakeholders to understand their unique objectives, business needs, and opportunities
Design and implement comprehensive measurement solutions leveraging GA4, GTM, and BigQuery to transform business performance
Educate stakeholders on analytics best practices to enable data-informed decision-making across client organizations.
Develop strategic frameworks for marketing effectiveness, attribution modeling, data governance, and optimization programs.
Build and nurture client relationships through consultative leadership and a deep understanding of their business objectives.
Translate complex analytics insights into clear, compelling recommendations for senior stakeholders.
Proactively identify opportunities and provide solutions to enhance client outcomes.
Conduct both structured and ad-hoc analysis of digital marketing and web data to generate actionable insights.
Undertake audits and troubleshoot existing analytics configurations.
Qualifications & Experience
5+ years of hands‑on experience with Google Marketing Platform solutions (GA, GTM) and related analytics tools
Strategic thinking with a proactive, results‑driven mindset
Strong data analysis capabilities using Excel(SQL a plus)
Proficiency with data visualization platforms and UX principles for data visualization
Working knowledge of major advertising platforms (Google Ads, Meta Ads)
Exceptional client relationship management skills
Excellent documentation and presentation abilities (slides)
Experience translating complex analytics findings into actionable business recommendations
Self‑starter with the ability to manage multiple projects independently
Passion for continuous learning in the dynamic field of digital analytics and media
What We Offer
Competitive salary and performance‑based bonus structure
Weekly knowledge‑sharing and upskilling
Collaborative and innovative work environment
Opportunity to work with leading global brands
24 days of annual leave, plus public holidays and your birthday
This position provides an exciting opportunity to shape the digital analytics strategy for leading brands while working with cutting‑edge technology in a fast‑paced, growth‑focused environment.
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