Job Overview
We are seeking an experienced Digital Marketing Strategist to spearhead our influencer partnerships, manage TikTok Shop, drive organic social growth and PR visibility for our women's health supplement brand.
Main Responsibilities:
* Develop and execute comprehensive digital marketing strategies
* Manage a network of social content creators and influencers
* Optimize and maintain TikTok Shop performance
* Drive organic social media growth through creative content planning and community engagement
* Organize and track PR assets for maximum impact
* Provide data-driven insights and recommendations to improve marketing efforts
Requirements:
* Proven experience in managing social media campaigns, affiliate marketing and content creation
* Strong understanding of social media platforms, tracking tools and affiliate networks
* Excellent communication and relationship-building skills
* Exceptional organization and time management skills
* Creative flair for content development, community building and engagement initiatives
* Data analysis and reporting skills with the ability to present insights and suggestions for improvement
* Self-motivated with the ability to work independently and as part of a team
* Familiarity with digital marketing channels (SEO, email, PPC) is an asset
What We Offer:
* A competitive salary and benefits package
* The opportunity to work remotely
* A collaborative and supportive team environment