Digital Content & Web Specialist(12 Months)
Location: Dublin, IE
Contract Type: Temporary Full-Time
Area: Marketing
Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well‑being of people around the world. We are leaders in plasma‑derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
At Grifols, we believe that diversity adds value to our business, our teams, and our culture. We are committed to equal employment opportunities that foster an inclusive environment.
POSITION SUMMARY
The Digital Content & Web Specialist for web-based solutions will work within the Digital Tools team in the Customer Digital Centre department. The Digital Tools team is responsible for implementing, utilizing, and executing digital tactics using various digital marketing tools as part of a digital marketing centre of excellence that serves multiple organization divisions. The web-based solution remit includes the management of all website and application projects.
As a Digital Content & Web Specialist, the employee will collaborate with the brand and product teams in the design, development, and execution of digital tactics for web-based projects, primarily within Biopharma. Responsibilities will include recommending digital marketing and experience solutions for websites and apps for the brand and product teams and integrating all solutions to fit into an overall marketing campaign. The role will require collaboration with internal and external partners to successfully deliver digital tactics to support brand and product teams’ strategic objectives, which align with the overall roadmap and ecosystem of the Customer Experience Enablement (CEE).
What your responsibilities will be:
Participate in assessments of new project requests
Project management and schedule management
Work closely with Web Development teams to enable the delivery of technical facets associated with projects that will enhance customer and brand experience
Recommending digital marketing and experience solutions for websites and apps for the brand and product teams and integrating all solutions to fit into an overall marketing campaign
Develop a deep understanding of stakeholders’ strategic objectives and problems to solve in close alignment with the Project Management Liaison (PML)
Partner with PML & stakeholders to get briefed on overall objectives and problems to scope projects, including functional requirements as well as dependencies, schedules, and budgets
Recommend digital tactics as part of an integrated digital marketing communication plan (independently or together with agencies) to support brand strategies
Develops clear, integrated campaigns and executes digital tactics and traditional channel projects as assigned. (Focus is on digital)
Collaborate with PML & stakeholders in the various segments of projects to ensure it can be project managed effectively and on time
Execute on the areas of subject matter expertise and assigned projects
Understand the important metrics associated with area of subject matter expertise and assigned projects, to set KPI targets aligned to overall CEE and industry benchmarks
Collaborate with internal teams to ensure that all components of the measurement plan are in place so that the campaigns and projects can be measured and presented against their prior agreed KPIs, including analytics and reporting for digital activities
Continuously advise on optimizations and improvement processes to enhance the overall delivery of solutions
Build rapport and partnership with various internal cross-functional groups (e.g., Marketing, IT, legal, regulatory) to provide scalable enterprise solutions when the business needs requires
Supports and contributes to advancements in digital capabilities within the company and participates in the evaluation of new vendor/technologies as requested
What you will bring to the role:
A minimum of 4+ years of applicable experience in digital marketing
CMS – Liferay, Sitecore, Wordpress or similar
Project Management – Wrike, Asana, Slack or similar
Marketing Automation – Marketing Cloud, SFDC, Hubspot, Marketo, Mailchimp, Pardot
Analytics – Google Analytics, Google Data Studio or similar
Webinar – WebEx or similar
Marketing, Advertising, communications, technology
Hubspot Certified
Our Benefits Include:
Highly competitive salary
Group pension scheme - Contribution rates are (3%/ 5%/ 7%) and company will match
Private Medical Insurance for the employee
Ongoing opportunities for career development in a rapidly expanding work environment
Succession planning and internal promotions
Wellness activities - Social activities eg. Padel, Summer Events
We understand that self‑doubt can hold talented individuals back from applying for opportunities. We encourage everyone who meets the qualifications to apply – we're excited to hear from you
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