Senior Marketing & Pipeline Analytics Manager
Join Deel, the all-in-one payroll and HR platform for global teams, as we unlock global opportunity for every person, team, and business. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries.
Overview
As a Senior Marketing Insights & Analytics Manager, you’ll be a critical partner in analyzing, optimizing, and driving pipeline growth across Enterprise, Mid Market, SMB, and Cross‑sell segments. In this strategic position, you will lead the development and continuous refinement of our global pipeline model, ensuring accurate forecasting and pipeline health. You will leverage advanced analytics, AI, and data‑driven insights to optimize campaign performance and accelerate pipeline velocity.
Responsibilities
Build, maintain, and own data models and reporting frameworks that track pipeline quality, velocity, conversion, and efficiency from first touch to closed won.
Leverage BI & AI tools to uncover patterns and trends across funnel stages (MQL → SAL → SQL → CW), delivering real‑time visibility and actionable insights.
Lead pipeline forecasting efforts and deliver data‑driven recommendations by analyzing key metrics such as MQLs, SALs, SQLs, conversion rates, and pipeline velocity.
Lead quarterly pipeline diagnostics to assess performance gaps and recommend initiatives to accelerate movement through the funnel.
Collaborate closely with Marketing Ops, Sales Strategy, ABM, Lifecycle, and Partner teams to align targeting strategies and demand capture initiatives.
Own the development of dashboards and executive briefings that clearly communicate opportunities, risks, and performance against KPIs.
Play a central role in aligning AI strategies across pipeline operations and evaluating campaign effectiveness.
Clearly and effectively communicate findings, insights, and strategic recommendations during weekly, monthly, and quarterly business reviews with cross‑functional teams and senior leaders.
Qualifications
Extensive expertise in B2B analytics, with a proven track record of developing and advancing analytics frameworks, optimizing pipeline performance, and driving data‑informed decision‑making within marketing and sales pipeline contexts within SaaS or tech environments.
Strong analytical proficiency in SQL (Python a plus).
Experience working with data from web or product environments (Amplitude or equivalent).
Demonstrated analytics expertise including martech, attribution, forecasting, and pipeline model building.
Deep knowledge of demand funnel metrics (MQL, SAL, SQL, CW) and pipeline operations across all segments.
Advanced skills with BI platforms (Looker, Tableau, or similar).
Proven ability to influence cross‑functional stakeholders using clear communication, data storytelling, and strategic insight.
Experience navigating ambiguity, managing multiple priorities, and delivering high‑quality output under tight timelines.
Comfortable working with executive stakeholders and distilling complex data into executive‑ready narratives.
Curious, growth‑minded, and excited by fast‑changing environments and bleeding‑edge technologies.
Bonus Points For
Experience with Salesforce data modeling and reporting.
Background in machine learning or predictive modeling in a GTM context.
Proven ability to manage multiple high‑impact projects simultaneously.
Skilled at spotting opportunities and uniting teams to develop effective solutions.
Total Rewards
Stock grant opportunities dependent on your role, employment status and location. Additional perks and benefits based on your employment status and country.
Benefits
The flexibility of remote work, including optional WeWork access.
Equal Opportunity
Deel is an equal‑opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other legally protected characteristics. We will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link and a team member will be in touch to ensure your equal participation.
Contact
Please visit our careers page for the most up‑to‑date job listings at careers.deel.com or email recruiting@deel.com for more information.
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