Developer Relations & Technical Creator Strategy Lead
Developer Relations & Technical Creator Strategy Lead
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Founder of nineDots.io & Naoi.io | Offices in Bahrain & Ireland | Hot Sauce Sommelier ️
Developer Relations & Technical Creator Strategy Lead
Location: Dublin (Hybrid) or Remote
Employment Type: Full-time
Compensation: $40,000 - $50,000
Overview
Hi! I'm Karl, Founder of Yard. How do you feel about technical creators making authentic
educational content instead of glorified marketing demos? If that sounds exciting (even if a
bit scary), read on because I'm looking for someone to help us build a different type of
technical influencer marketing at Yard.
We've successfully facilitated sponsorships for over 650 technical creators, working with
companies like Coder.com, GitKraken, Bitdefender, and Spacelift.
Our philosophy is simple: "You can't persuade developers to buy. Instead, educate them with
influencers."
The challenge we're facing is scaling our creator discovery and client campaign
management while building out internal tooling to assist with what's currently a very manual
process. We need someone who can bridge the gap between understanding complex
developer tools, leveraging AI-powered analysis, and delivering campaigns that meet our
performance guarantees.
Why this role matters
I've witnessed too many technical influencer campaigns that feel like an ad, and ads suck!
Developers can smell inauthenticity from miles away. The creators we work with need to
genuinely understand the tools they're showcasing - whether that's Kubernetes, CI/CD
pipelines, or the latest AI frameworks.
At Yard, we lean heavily on tools like Manus and Claude to help us analyze potential creator
fits and evaluate content quality. But we need someone who can speak the technical
language fluently, not just use the tools. Someone who can look at a creator's content and
immediately know whether they truly understand distributed systems or are just reading from
a script.
We're not just looking for someone to find creators with large followings. We need someone
who can identify the developer with 20k subscribers but incredible technical credibility, who
can explain complex concepts in ways that actually help other developers solve real
problems.
What You'll Do
You'll own the end-to-end process of identifying technical creators and managing client
campaigns.
This means:
Creator Discovery & Analysis
•Identify and qualify creators across YouTube, X, LinkedIn, Reddit, and Discord who
specialize in developer tools, AI/ML, cloud infrastructure, and open source
•Use LLM tools like Manus and Claude to scale your research and content evaluation
•Evaluate not just view counts, but technical depth, audience engagement quality, and
content authenticity
•Build relationships with creators from first outreach through campaign delivery
Client Campaign Management
•Own client relationships from discovery calls through performance delivery
•Create technical briefs that help creators understand complex developer products
•Manage campaign timelines and ensure we hit our view count guarantees
•Communicate with technical stakeholders including CTOs and engineering teams
AI Integration & Process Improvement
•Collaborate with our team to enhance Yard's AI-powered discovery platform
•Stay current with LLM capabilities and find new ways to integrate them into our workflows
•Help us move from manual processes to scalable, tool-assisted operations
Why You Should or Shouldn't Apply
This role comes in many flavors, and I want to be honest about what we're looking for:
You should apply if:
•You have deep knowledge of developer tools and can hold technical conversations about
CI/CD, cloud platforms, containerization, and modern development workflows
•You've worked in DevRel, technical community building, or developer marketing and
understand how technical audiences think
•You have hands-on experience with LLM tools like Claude, GPT-4, or Manus and see their
potential for scaling analysis work
•You can evaluate technical content for accuracy and authenticity across complex topics
•You've managed B2B campaigns with measurable outcomes and understand
performance-based marketing
•You're excited about the intersection of AI tools and creator marketing
You shouldn't apply if:
•You don't enjoy staying current with technical trends or find developer tools overwhelming
•You're looking for a purely operational role without strategic thinking
•You want to avoid client-facing work or campaign management responsibilities
•You're not comfortable with the ambiguity that comes with building processes while
executing campaigns
•You think all influencer marketing is the same, regardless of audience
What We're Building
Yard connects B2B tech companies with technical YouTube creators for authentic developer
education. We've facilitated 650+ creator sponsorships and work exclusively with developer
and AI/technical products.
Our clients trust us because we deliver guaranteed view counts, authentic educational
content, and measurable ROI. We're not just a marketplace - we provide full-service
campaign management from creator selection to performance tracking.
The challenge is that as we grow, our manual processes are becoming bottlenecks. We're
building internal tooling to scale, but we need someone who can own the human side of
creator relationships while helping shape the AI-powered tools that will support our growth.
How to Apply
We will prioritize candidates who include a 2-minute video introduction sent directly to
karl at tryyard dot com
If you choose to record a video, please cover:
•Your technical background and experience with developer tools
•Experience with LLM/AI tools (Claude, GPT-4, Manus, etc.) and how you've used them
•2-3 technical creators you follow and what makes their content effective
•How you'd evaluate whether a creator truly understands complex topics like Kubernetes
•One campaign or project you're proud of
Also include:
•Portfolio of technical content or campaigns you've managed
•Your hands-on experience with developer tools and workflows
•Quantifiable results from previous marketing or DevRel work
•Flexible work - hybrid Dublin office or fully remote
•Work directly with leading developer tools companies and technical creators
•Be part of defining the future of technical influencer marketing
•Help build AI-powered tools that will scale creator marketing
Ready to help shape how developer tools companies reach technical audiences? I'd love to
hear from you.
Apply: Send your application to karl at tryyard dotcom with the subject line "DevRel & Creator
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Business Development, and Sales
* Industries
Marketing Services, Technology, Information and Media, and Software Development
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