Our mission at Greenhouse is to make every company great at hiring – so we go to great lengths to hire great people because we believe that they're the foundation of our success. At Greenhouse, you'll join a team that collaborates purposefully, fosters inclusivity, and communicates with transparency and accountability so we can help companies measurably improve the way they hire.Join us to do the best work of your career, solving meaningful problems with remarkable teams.Greenhouse is looking for aDemand Generation Marketing Managerto join our teamThe Demand Generation Marketing Manager plays a critical role in fueling demand and driving inbound opportunities for our international sales team. Reporting to the Senior Director of International Marketing, you will execute multi-channel campaigns across paid channels, email nurtures, and landing pages to meet Marketing Qualified Lead and Demo Request targets. You will be a hands-on executor responsible for the optimization of demand generation programs that resonate with our diverse international audiences.Working as the second demand generation team member within our International markets, you will collaborate closely with Marketing Operations, Field Marketing, Partnerships, and Content teams. You will act as a technical marketer, managing complex paid advertising and marketing automation workflows. Your efforts will ensure a cohesive demand plan that supports the B2B lead life-cycle and drives long-term growth across the EMEA region.Who Will Love This JobA technical marketer – you possess a deep understanding of marketing automation and paid advertising channels to drive measurable resultsA natural experimenter – you recognize how small optimizations in testing and messaging can lead to significant impacts on performanceA detail-oriented implementer – you enjoy executing against defined strategies while ensuring every campaign asset and workflow is polishedA collaborative partner – you thrive when working with agencies, vendors, and cross-functional colleagues to achieve shared goalsA goal-oriented thinker – you naturally align your daily projects with team KPIs and help shape the strategic direction of the international marketing teamWhat You'll DoLead the creation and management of campaign workflows in marketing automation, including email blasts and multi-step nurture flows for EMEAOwn the development and iteration of EMEA email nurture programs, focusing on audience segmentation, localization, and performance analysisBuild landing pages using HTML editors to drive campaign calls-to-action and improve conversion ratesManage audits of existing international campaigns across digital channels to identify opportunities for improved targeting and messagingExecute campaign initiatives and optimizations informed by performance insights and agreed demand prioritiesDrive localized EMEA demand generation campaigns by managing multi-language assets and regional compliance requirementsPartner with the Senior Growth Marketing Manager and Content teams to map localized content to full-funnel demand generation programsBuild high-intent segments using audience signals to improve demo requests and opportunity creationPartner with Marketing Operations to ensure accurate campaign tracking, attribution, and lead lifecycle alignmentManage reporting on channel and campaign performance, translating down-funnel KPIs into actionable recommendationsAdditional projects and responsibilities as business needs requireYou should haveMinimum 3+ years of experience in digital marketing, demand generation, or growth marketing at a B2B SaaS companyExperience marketing specifically to EU marketsProficiency in managing paid advertising channels such as search, social, and displayHands-on experience building campaign assets like emails and landing pages in drag-and-drop or HTML toolsExpertise in building and running email campaigns within marketing automation systems like MarketoAn agency background with experience managing B2B clients, a plusExperience managing competitive campaigns or working with intent data, a plusProfessional experience within the HR tech industry, a plusYour own unique talents Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to applyApplicants will be required to provide evidence of their right to work in Ireland as part of the application process and it is pre-condition to any offer of employment. Greenhouse is not in a position to support employment permit applications for candidates for this role.Greenhouse provides a variety of benefits to employees, including medical, dental, life and disability insurance, mental health resources, financial wellness benefits, and a fully paid parental leave program. For Ireland-based employees, we offer 25 days' vacation and an employer matching pension program.Who We AreAt Greenhouse, we live by our mission through using our own product to help us hire the right person for the job, every time. We are a remote-first company and have shared office spaces in New York City and Ireland, and optional co-working spaces that give us flexibility to do our best work anywhere. We take an active role in our growth through a performance review program that's committed to providing actionable feedback, and a bonus structure that rewards great performance. We believe that bringing together a variety of perspectives makes us a stronger company – and we nurture leaders who create an inclusive culture and invest into employee resource groups that celebrate our differences and life experiences. We're proud to have built an award-winning culture that's been recognized as Fortune's Best Places to Work and Inc.'s Best Workplaces multiple years in a row.–Greenhouse Software is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. 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