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Marketing & commercial analytics manager

Cork
Sigmar Recruitment
Analytics manager
Posted: 2 May
Offer description

Marketing & Commercial Analytics Manager - Cork
About Your New Employer
Working with an industrial supply and distribution company who specialise in providing a wide range of industrial products and solutions to businesses, focusing on delivering outstanding support, service, and expertise across multiple sales channels (including field sales, trade counter, and sales support).
This is a pivotal, senior leadership role with strong backing from management, offering you autonomy and real impact on the business's growth trajectory.
About Your New Job
As the Sales and Marketing Manager, you will lead, coach, and coordinate three revenue-focused teams: field sales, trade counter, and sales support, as well as the marketing function.
You will build a consistent, data-driven marketing engine (across digital, email, promotions, and campaigns) to increase demand and brand awareness.
You will enhance IT and analytics capabilities: improve CRM/ERP hygiene, rollout dashboards and automation, and drive market/customer intelligence.
You will own the overall revenue and margin plan, establishing and driving clear KPIs and accountability throughout the department.
Collaboration with Operations and Purchasing is crucial to optimise inventory, pricing, and product availability.
You will support and develop a team of 4 direct reports (Retail Manager, Wholesale Manager, Marketing Exec, Sales Support) and oversee a total team of 12.
What Skills You Need
Proven experience in leading sales and marketing within a multi-channel environment (industrial/distribution sector experience is a plus).
Outstanding IT and analytics skills – adept with CRM/ERP, reporting, and Excel/BI tools.
Ambitious and data-driven, with proven ability to introduce new marketing competencies and lead adoption of new processes.
Experience in building a data-driven marketing engine (across digital, email, promotions, and campaigns) to increase demand and brand awareness.
Demonstrated track record of sustainable revenue and margin growth, alongside improving team performance.
Excellent communicator with strong coaching, motivational, and change management skills.
Experience managing teams; able to develop, motivate, and support both new and established staff.
An understanding of the industrial supply sector would be an advantage.
What's on Offer
Competitive salary: €55,000–€75,000 DOE + Bonus
Be part of a senior leadership team driving meaningful growth and change.
Hybrid working: 3 days a week in the office.
Strong, experienced sales team in place – you will focus on strategy, structure, and marketing leadership.
What's Next
Apply now by clicking the "Apply Now
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