Our organisation is revolutionising the future of commercial payments with a culture of innovation.
We are currently seeking a skilled professional to join our marketing team as a Digital Marketing Specialist.
This position falls under our digital marketing strategy, based in Dublin, Ireland.
As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing campaigns across various channels.
Campaign Management:
Develop and execute comprehensive digital marketing campaigns, including email marketing, webinars, and online events, ensuring they align with our lead generation goals.
Market Research and Competitor Analysis:
Conduct market research to understand industry trends, customer needs, and competitive landscape, using this information to inform digital marketing strategies and tactics.
Social Media Management:
Develop and execute social media strategies across various platforms (primarily LinkedIn & Instagram), create and schedule posts, engage with followers, and analyse performance metrics to drive engagement and growth.
Collaboration with External Agencies:
Work closely with our digital marketing agency to plan, implement, and optimise Google and Meta Ads campaigns, ensuring alignment with overall marketing objectives.
Content Creation and Curation:
Generate high-quality content tailored for B2B audiences, including blog posts, whitepapers, case studies, sales collateral, videos and info graphics.
Analytics and Reporting:
Monitor, analyse, and report on key performance indicators (KPIs) for social media and digital advertising campaigns, providing insights and recommendations.
SEO and SEM Strategy:
Implement and optimise our SEO strategy alongside our Web Specialist to improve organic search visibility and paid search performance, conducting keyword research, and staying updated on the latest trends and algorithm changes.
To succeed, you should have a Bachelor's degree in marketing, business, or a related field, as well as proven experience in digital marketing, with a focus on driving traffic and generating leads.
You should also have strong knowledge of digital marketing tools and platforms, excellent written and verbal communication skills, analytical mindset with the ability to collect and interpret data, strong project management skills and ability to multitask, creative thinking and problem-solving skills.
The rewards we'll give you include individual healthcare, pension match, quarterly health and wellness weeks, mindfulness workshops, team-based training, leadership program for managers, healthy food options, private breastfeeding room and gender-inclusive facilities, discounted accommodation for travel lovers, and off-site events.
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