Global Brand Manager
- Premium Irish Whiskey (International)
Permanent | Dublin Hybrid | Excellent package
A global premium spirits business is entering a pivotal year for one of its flagship Irish whiskey brands.
Following a complete brand overhaul and a clearly defined long-term brand strategy, the focus now shifts from reinvention to
execution, commercial delivery and scale
. This role sits at the centre of that ambition.
We are seeking a
senior, internationally experienced brand marketer
with the credibility, commercial instinct and leadership presence to drive growth across multiple regions.
The role:
You will own global brand programmes across EMEA, APAC and GTR, translating strategy into
world-class execution
across communications, advocacy, conversion, design and activation. Product innovation is not the agenda -
brand building, clarity and consistency are
.
This is a role for a marketer who can sit comfortably between
creativity and commercial reality
.
What matters most
* 4+ years' international brand management experience
within whiskey (strong preference) or premium spirits
* Proven track record building brands across
multiple markets and distributors
* Deep understanding of
P&L, A&P investment, pricing, margin mix, volume drivers and ROI
* Confident working with balance sheets, business cases and financial trade-offs
* Experience partnering with
distributors, agencies and in-market teams
to deliver results
* Strong strategic planning capability - not just ideas, but follow-through and delivery
* A clear leadership voice: able to influence, challenge and bring others with you
How you'll stand out
* You are a
proper marketer
* not just a campaign manager
* You balance
creative ambition with commercial discipline
* You understand how brands grow in the real world: distribution, capacity, pricing and execution
* You are decisive, articulate and comfortable being heard in senior rooms
This is a high-visibility global role with real accountability, significant scale and a brand entering a defining chapter.
If you have built premium spirits brands internationally and want to be judged on
impact, not activity
, this is worth a conversation.