BNB Chain is making mass blockchain adoption a reality as a community-first and open-source ecosystem built on the principles of permissionlessness and decentralization. By contributing to the development of the infrastructure and supporting the community, BNB Chain aims to onboard a billion new users to Web3.If you want to contribute to building the Web3 ecosystem while working in a collaborative and dedicated team that is enabling some of the most exciting innovations of our era, join us as we pave the way for blockchain to change the world for the better.We are looking for a Web3-native, globally minded Head of Marketing to lead BNB Chain’s marketing vision and strategy. You’ll be the driving force behind how the world perceives, understands, and engages with the BNB Chain ecosystem — from builders and degens to institutions and partners.This role involves setting the narrative in a rapidly evolving space, building community with purpose, and growing our ecosystem with a long-term vision in mind.The Role:Own and execute the end-to-end global marketing strategy for BNB Chain — from brand narrative and storytelling to ecosystem amplification and community-led growth.Lead high-impact marketing initiatives: hackathons, developer activations, industry events, AMAs, and partnerships.Collaborate across product, BD, community, content, PR, and regional leads to unify messaging and maximize impact across channels.Build and nurture strong relationships with KOLs, developer communities, ecosystem projects, and Web3 media.Manage and scale a high-performing global marketing team with a bias for experimentation and agility.Use data and community feedback to optimize strategy, measure ROI, and execute impactful campaigns.Stay plugged into Web3 culture, trends, and meme cycles to ensure BNB Chain remains part of the conversation.More About You:You live and breathe Web3 — fluent in crypto culture, community dynamics, and the pace of the space.5+ years of marketing leadership, ideally with hands-on experience in DeFi, blockchain infrastructure, or Layer 1/2 projects.Strong background in community building, brand storytelling, or growth marketing.Proven track record as a brand builder and communicator, shaping narratives, growing products, and launching memorable campaigns.Comfortable navigating decentralized ecosystems, managing remote teams, and collaborating across time zones.Strategic yet agile — knowing when to zoom out and when to ship fast.The opportunity offers career growth within one of the world’s leading blockchain ecosystems, working alongside a diverse, global team in a fast-paced environment. Participate in cutting-edge projects that drive industry change.
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