Summary
The role of Brand Manager is to lead the development and execution of brand strategies that drive growth and ensure the right medicine reaches the right patient at the right time. This includes delivering marketing and operational plans that meet financial goals, while championing the brand across teams and agencies to foster alignment and engagement.
Relocation Support: This role is based in Dublin, Ireland. Novartis is unable to offer relocation support: please only apply if accessible.
About the Role
Key Responsibilities:
* Understands the disease area ecosystem and shape
* Defines local product strategy in the market, aligning with the global approach.
* Prepares content of Integrated Brand Teams and Launch Teams.
* Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
* Leads the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
* Monitors and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
* Identifies area market insights and opportunities via market research & customer interactions.
* Collaborates with Marketing and Medical teams to maximize activities.
* Identifies specific needs for each segment of patients and the implications of the disease for each of them within the assigned territory
Key performance indicators:
* Market share & market share growth
* Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical)
* Ensure full compliance on all regulatory requirements
Essential Requirements:
* Degree in relevant field
* Experience working in a marketing position in Pharma or relevant industry (e.g. FMCG)
* Hybrid working from the Dublin office
Skills:
* Strategic thinking
* Project Management
* Budget tracking
* Collaborative working
Languages :
* English
You'll receive:
Competitive salary, Annual bonus, Pension scheme, Share scheme, Health insurance, 25 days annual leave, Flexible working arrangements, subsidized dining facilities, Employee recognition scheme, learning and development opportunities.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?
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Division
International
Business Unit
Innovative Medicines
Location
Ireland
Site
Dublin (Country President Office (CPO))
Company / Legal Entity
IE02 (FCRS = IE002) Novartis Ireland Ltd
Functional Area
Marketing
Job Type
Full time
Employment Type
Befristet (Innendienst) (Befristet)
Shift Work
No