We are seeking an experienced B2B Sales Content & Training Specialist to support the development of acquirer-level sales enablement materials focused on supplier engagement.
This role will be responsible for shaping compelling, insight-led sales narratives that re-position card acceptance from a cost centre to a driver of operational efficiency and business value. The successful candidate will work closely with payments, product and commercial teams to design high-impact training kits and messaging frameworks tailored to supplier segments.
Key Responsibilities
Develop structured sales training kits for acquirers targeting B2B supplier segments
Reframe sales narratives from cost of card acceptance to operational efficiency, cash flow optimisation, and working capital benefits
Create clear, compelling storytelling frameworks to support frontline sales teams
Define and segment key supplier personas (e.g., SMEs, large distributors, wholesalers)
Develop targeted value propositions and messaging aligned to each persona’s pain points and priorities
Translate complex payments concepts into commercially relevant, client-facing messaging
Identify and define key volume and value KPIs to inform sales targeting (e.g., transaction size, frequency, supplier margin)
Develop data-driven sales prompts and use cases that guide acquirer sales teams on when and how to engage suppliers
Align messaging with measurable commercial outcomes
Training Design & Delivery
Design engaging training materials (presentations, playbooks, scripts, case studies)
Provide guidance and structure for internal sales training programs
Support pilot sessions and refine content based on feedback
Key Requirements
Experience
Strong understanding of payments ecosystem, particularly acquiring and supplier payments
Experience working with acquirers, card schemes, or FinTechs is highly desirable
Skillset
Strong ability to translate technical/payment concepts into clear commercial value propositions
Experience developing persona-based marketing or sales frameworks
Analytical mindset with ability to link KPIs to sales strategy
Excellent stakeholder management and communication skills
Deliverables
Acquirer-level sales training deliverables
Supplier persona framework and messaging guide
Training materials and enablement playbooks
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