Company DescriptionChar Food Guide is Ireland's most digestible food and drink guide. Our goal is to tell meaningful stories about the people, places, and culture behind the food we love, and make the content look better than anywhere else. From kitchens and farms to markets and hidden gems, we shine a light on the makers shaping Ireland's food landscape. We are a small, ambitious team building a modern food media brand with warmth, craft, and a deeply Irish point of view.We're now looking for a superstarWriter & Content Creatorwho can join the team and help shape Char's voice, on the page, on camera, and across all our digital platforms.Role DescriptionThis is a full-time hybrid role located in Dublin, with opportunities for remote work. As a Writer & Content Creator, you will be responsible for crafting compelling web content, conceptualising and executing content strategies, conducting thorough research, writing and proofreading articles, and creating visually captivating content for various social media platforms. You will collaborate with the creative team to align content with the brand's vision and audience expectations.RESPONSIBILITIES:Writing & EditorialWrite scripts for short-form and long-form video contentCraft social captions, headlines, and hooks that drive engagementResearch and develop food stories, chef profiles, and cultural featuresMaintain Char's editorial voice: warm, curious, local, and confidentContent CreationAppear on camera for TikTok, Reels, YouTube Shorts, and longer-form contentConduct interviews with chefs, producers, and restaurant teamsCreate on-the-ground content at events, food festivals, markets, and restaurantsContribute ideas for series formats, recurring segments, and new storytelling approachesSocial & DigitalAdapt content for specific platforms (TikTok, Instagram, YouTube, newsletter)Monitor trends and identify storytelling opportunities relevant to Ireland's food sceneHelp develop and maintain Char's tone and visual identityCollaborationWork closely with the creative producer, videographer, and editorial teamParticipate in pre-production planning and storyboardingSupport shoots by helping shape narrative direction and on-camera flowCoordinate with restaurants and contributors as neededSKILLS:Strong Writing and Editorial AbilityExcellent short-form writing for social, newsletters, and video scriptsAbility to craft engaging hooks, concise storytelling, and clear takeawaysWrites with personality, humour, and a distinctive point of viewCan adapt to Char's voice: warm, curious, informed, and food-obsessedStrong research skills—especially when profiling chefs, producers, or placesOn-Camera Confidence and PresenceComfortable speaking to camera in kitchens, markets, or busy streetsAble to deliver natural, charismatic, and engaging pieces to cameraUnderstands pacing, tone, and how to keep energy consistentCan improvise or speak off-the-cuff when neededBonus: experience hosting or interviewing chefs, makers, or restaurateursDeep Passion for Food & Drink culture in IrelandGenuine curiosity about Irish ingredients, producers, chefs, and regional food storiesAwareness of food trends, cultural movements, and restaurant scenes across IrelandAbility to identify what makes a story uniquely Irish—and uniquely CharEnthusiasm for championing local food communities and lesser-known voicesStory Development & ConceptsCan pitch episode ideas, restaurant profiles, listicles, and TikTok-friendly formatsUnderstands how to turn small details (a technique, a dish, a local producer) into compelling narrativesAbility to create repeatable formats and seriesExperience collaborating on story arcs with producers and videographersScriptwriting for Video & SocialWrites concise scripts for short-form food videosUnderstands how to structure intros, transitions, and calls-to-actionFamiliar with pacing that works on TikTok, YouTube Shorts, ReelsCan adjust writing for vertical vs. horizontal formatsSocial Media SavvyStrong understanding of what performs on TikTok, Instagram, and YouTubeAbility to tailor tone and content to each platformKnows how to craft captions, headlines, and scroll-stopping hooksAwareness of trends without chasing gimmicks—staying true to Char's ethosCollaborationComfortable working on set with producers, camera operators, and editorsCan adjust scripts or direction based on shoot conditionsWilling to improvise, rearrange shots, or reshape a story mid-shootStrong communicator, especially when coordinating with restaurants or contributorsCreative Agility and Start-Up MindsetThrives in fast-turnaround environmentsAble to generate multiple ideas quicklySelf-starter who can manage their own workflow and pitch new formatsEnjoys hands-on creative problem-solving in unpredictable locations (kitchens, fields, farms)Brand AlignmentUnderstands and protects the Char aesthetic: warm, genuine, curious, high-quality storytellingEnsures writing and on-camera presence reinforce Char's missionHelps develop the voice guide or editorial style standards as the platform growsBonus: Journalism or Editorial ExperienceBackground in food writing or journalism.Existing network within the food scene (chefs, PR, producers, events)Ability to fact-check, research, and craft informed stories about Irish food culture