A leading financial services provider is seeking a CRM Campaign Manager to take full ownership of its multi-channel communications strategy-driving customer engagement, retention, and acquisition across a member base of over 700,000. This hire will be stepping into a mature CRM function that already delivers over 5 million communications yearly, with strong open and click-through rates and a 98% retention rate of their customer. This is a role for someone technically excellent, commercially minded, and ready to elevate CRM into its next phase of growth. What you'll be doing: Own and evolve the full CRM channel mix-email, SMS, push-using the CRM platform Xtremepush. Lead a team of two CRM Executives, providing mentorship and growing their strategic and technical capabilities. Design and execute campaigns across sales, onboarding, renewals, and retention-turning insight into action across six key customer segments. Champion automation, customer journey mapping, and workflow optimisation to create seamless, high-converting communications. Manage a unified CRM platform to deliver a single customer view and enable hyper-personalised experiences. Run strategic campaigns including acquisition funnels, cart abandonment, win-back, and multi-stage retention journeys. Present campaign results and insights to senior leadership, telling a compelling story around performance, learnings, and business impact. Drive integration between marketing and analytics, ensuring effective segmentation and journey orchestration. Maintain full GDPR compliance and best practices in consent, governance, and opt-ins. Partner with digital, product, and communications teams to align campaign strategy with broader commercial goals. What you'll bring: 4-6 years' experience in CRM, lifecycle marketing, or digital campaign management. Hands-on experience with CRM tools such as Xtremepush, Salesforce Marketing Cloud, Hubspot, Cheetah or similar. A strong grasp of customer data, CRM attributes, and data warehouses to power segmented journeys. Proven ability to strategise, execute, and optimise campaigns that drive measurable business results. Strong storytelling and stakeholder management skills-you can explain data-led decisions in a clear, engaging way. Technically fluent-you speak the "Twiggle" language and are comfortable automating, testing, and troubleshooting. An agile, fast-paced mindset-ready to move from "crawl to run" and accelerate campaign velocity. A creative, commercially-minded problem-solver who sees opportunity in tech and knows how to push platforms to perform. Skills: CRM Campigns ExtremePush Financial Services