As a Brand Manager, you will lead strategic and operational activities within the Cardiometabolic Health brand team in Ireland.
Working closely with the cross functional team members, you will develop and implement brand strategies, lead and coordinate marketing initiatives and execution, and ensure compliance with company and industry standards.
This is an excellent opportunity to gain further experience in pharmaceutical brand management and contribute to improving patient outcomes.
Organisation Overview Our client is a leading multinational pharmaceutical company, who serve an extraordinary purpose.
They make a difference for people around the world by discovering, developing, and delivering medicines that help them live longer, healthier, more active lives.
Their company values Respect for People, Integrity, and Excellence are deeply rooted in their culture and working environment.
This role is contracted through Inizio Engage, initially for 12 months, working on behalf of our client.
While it is predominantly a remote role, there will be up to 20% travel - field visits with the sales team in the Republic of Ireland and travel to UK office for meetings.
Key Responsibilities: Maintain External Focus Develop deep understanding of the evolving market landscape, competitive landscape, and value needs of patients, health care providers, and payers and utilise these insights to continually inform brand strategy and operational plan.
Partner closely with relevant cross functional teams to maintain strong understanding of customer needs.
Build and sustain relationships with key thought leaders.
Development and delivery of Strategy and Operational Plans Development and delivery of brand strategy and operational plan in line with Global Brand Strategy.
Lead development, coordination and execution of brand tactics and tracking of key milestones.
Ensure all brand tactics are insight- and data-driven and deliver against specific brand objectives aligned with the commercial strategy.
Based on a Global with Local approach, leverage tactics and solutions from the International business unit where possible and develop insights-based marketing strategies and plans that create exceptional customer experiences that lead to the achievement of business objectives and results.
Collaborate closely with international business unit teams to co-create key campaigns.
See through development/localisation, approval (Veeva Promo Mats), launch and evaluation end to end for priority solutions.
Collaborate across a diverse brand team, working effectively with the cross-functional team members from including medical, sales, regulatory, corporate affairs, finance and market research.
Maintain Integrity Set the standard for hub compliance within new channels and customer groups Ensure strict compliance with company policies and procedures.
Ensure adherence to IPHA code and other relevant guidelines.
Build relationships with certifiers and E&C to understand how to achieve goals compliantly.
Basic Qualifications/Requirements Proven Marketing experience in the pharmaceutical industry Experience with brand strategy, planning and execution Demonstrable leadership skills (particularly in cross-functional collaboration, decision making and leading without authority) to deliver results.
Additional Skills/Preferences Sales experience in the pharmaceutical industry Disease state experience within Cardiometabolic Health Ability to thrive in a high pressure and ambiguous environment Data analytics, planning and organising skills.
Strong communication skills and ability to influence Demonstrated learning agility Experience with Veeva Promo Mats Ability to travel occasionally for meetings or events (up to 20%) Skills: Marketing Assistant Pharmaceuticals FMCG Strategy Execution Benefits: Work From Home Pension (up to 10%) Mileage rate of.41cent/km Healthcare 23 days annual leave Bonus