Role Overview
Reporting to a Head of Digital Marketing in the Digital Marketing Center Of Excellence, the Marketing Technology Lead (AdTech) will manage and evolve Logitech’s global advertising technology stack. The role is an individual contributor, responsible for ensuring effective use of ad platforms, analytics, and AI‑driven optimization tools, delivering full visibility and efficiency across all paid media.
Responsibilities
Manage and modernize the existing global media tech stack aligned to marketing needs, site updates and technology requirements.
Partner with media analytics and site analytics teams to ensure accuracy of media tools, identify tracking discrepancies and support the integration of marketing data within tools like Adobe Analytics.
Assist onboarding new tools and platforms to the marketing tech stack including retail media integrations, campaign planning tools, and social media engagement tools.
Liaise with site, IT, privacy, legal and marketing teams to integrate ad technology platforms, APIs, and third‑party tools into existing workflows.
Provide the Global Marketing teams and key agencies technical support on ad tech tools including day‑to‑day troubleshooting and pre‑campaign launch testing.
Monitor trends in global digital advertising and AdTech ecosystem (e.g., AI, privacy regulations, programmatic advancements, measurement shifts) to ensure privacy‑compliant data processing and analysis for advertising initiatives.
Act as trusted partner and in‑house subject matter expert on data, targeting and AI to the broader organization, providing thought leadership and clear vision for media technology.
Maintain an in‑depth understanding of all technical touchpoints in the consumer journey, including ad products, site operations, and third‑party partners.
Qualifications
4‑8 years in digital media operations, programmatic advertising, or ad‑tech management.
Hands‑on experience managing ad serving, programmatic, retail, and social media buying platforms.
Deep understanding of ad‑tech and aptitude for technical concepts and data.
Ability to effectively collaborate with team members at all levels in a global matrixed organization as well as with external agency and platform partners.
Demonstrated knowledge and experience with a broad variety of ad technologies, campaign operation methodologies, and ad tracking/measurement.
Benefits
We offer comprehensive and competitive benefits packages and a flexible working environment designed to support personal well‑being.
Work Location
Hybrid work model allows employees to work remotely or on‑premises depending on team or department needs.
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability.
Accommodation Statement
If you require an accommodation to complete any part of the application process, contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
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