Job Title:
CRM & SEO Manager
Location:
Dublin / Hybrid (3 days in the office, 2 days from home)
Reports To:
Head of Digital Marketing
Department:
Marketing
About
isIrelandsleadingbillcomparisonandswitchingservice,helpingconsumerssavemoneyonessentialhouseholdbillssuchasenergy,broadband,banking,andinsurance,
CRM & SEO Manager
to drive customer engagement, retention, growth, and organic visibility through innovative, data-driven campaigns.
About The Role
Were looking for a
CRM & SEO Manager to
drive customer engagement, retention, growth, and organic visibility through innovative, data-driven campaigns.
This role requires a blend of marketing expertise, analytical skills, creative thinking, and a strong understanding of CRM, SEO, and web performance metrics
* CRM Strategy & Management: Develop and implement strategies to manage the entire customer lifecycle, from initial engagement to retention and loyalty.
* Content: Create new content, update and perfect existing content.
Key Responsibilities
CRM Strategy & Management
* Develop and execute multi-channel CRM campaigns (email, in-app push, website) to drive engagement, retention, and conversion.
* Segment audiences using behavioural, transactional, and demographic data to deliver personalised messaging.
* Implement and maintain marketing automation workflows, triggers, and lifecycle campaigns to increase average product holding (APH) of our customers.
* Analyse campaign performance and customer data to optimise engagement and maximise ROI.
* Develop lifecycle programs, including upsell/cross-sell, newsletters and re-engagement strategies.
SEO & Content Strategy
* Optimise web content to increase organic traffic and improve the discoverability of deals and informational content.
* Research, create, and manage content that drives owned research traffic and establishes as a trusted authority in household savings.
* Collaborate with Marketing and Engineering teams to improve site architecture, internal linking, and on-page SEO performance.
* Work closely with Engineering, Marketing, and PR teams to align CRM and SEO strategies with business goals.
* Conduct A/B testing, performance analysis, and reporting to continuously improve campaigns and content.
* Ensure all CRM and SEO activities comply with GDPR and data privacy regulations.
Skills & Experience Required
* Bachelors degree in Marketing, Business, or a related field.
* 35 years experience in CRM, email marketing, or SEO/digital marketing within a consumer facing business.
* Strong knowledge of CRM platforms (e.g., Braze, Conductor, Salesforce Marketing Cloud, HubSpot, or similar).
* Proven track record of developing and executing successful lifecycle and retention campaigns and examples of ROI.
* Solid understanding of SEO best practices, keyword research, content optimisation, and web analytics.
* Excellent analytical skills, with experience using data to inform strategy and measure results.
* Strong project management skills and ability to manage multiple campaigns simultaneously.
* Excellent communication and copywriting skills, with an understanding of consumer behaviour.
* Knowledge of GDPR and other data privacy regulations.
Nice to Have
* Experience in the energy or financial services sector.
* Familiarity with A/B testing tools and marketing analytics platforms.
* Knowledge of automation workflows and advanced segmentation techniques.
What We Offer
* Competitive salary and benefits package.
* Hybrid working model.
* 22 days annual leave
* Tax-Free Voucher Each Christmas
* Quarterly staff parties and events
* Defined contribution (DC) pension scheme (up to 5% company contribution)
* Opportunity to work with a fast growing, consumer focused tech company.
* A collaborative, creative, and supportive team environment.
* Opportunities for professional growth and development.
* The chance to make a real impact in a fast-growing Irish brand.