Media Insights Role
Musgrave is a leading European business with a 140-year heritage in food and brand innovation. The company supports communities across Ireland and Spain through its market-leading food and beverage brands, including SuperValu, Centra, Frank and Honest, and Musgrave Market Place.
The role of Media Insights Analyst within the Musgrave Elevate Team involves developing and growing marketing, media, and data monetisation opportunities. This position reports to the Data & Insights Manager and requires delivering comprehensive market and campaign analysis by extracting key insights from market data, campaign results, customer behaviour, and trends.
Responsibilities include:
* Delivering comprehensive market and campaign analysis
* Demonstrating media campaign effectiveness through correlation of sales & channel data, customer behaviour insights, and online awareness metrics
* Being an expert in market trends for relevant categories and leveraging insights to proactively make recommendations to secure long-term client investments
* Generating clear, actionable, and well-structured bespoke campaign reports and insights aimed at fulfilling different client requirements, leveraging storytelling skills to make data meaningful
* Driving business growth by proactively seeking opportunities to offer clients additional bespoke data & insights solutions
* Generating commercially valuable insights from our channels that support the Elevate business in delivering its overall objectives
* Developing insight-driven recommendations that translate data into strategic optimisation inputs at channel, tactic, targeting/audience or ad format, messaging level
* Contributing to develop data-driven media strategies that fulfill client objectives and leverage market insights
* Developing a library of case studies that highlight the effectiveness of Elevates media propositions and socialising them with relevant stakeholders, including clients
* Building strong relationships with internal & external stakeholders, effectively managing expectations and influencing decisions
* Developing and maintaining business relationships with both new & existing clients to leverage opportunities
* Working closely with other teams within Elevate and Musgrave to continually improve workflow efficiency
Experience, Skills, and Education:
* 3+ years data and insights focused experience in a client-facing role within the media industry, or within a marketing department
* A third-level qualification in Data Science, Statistics, Economics, Computer Science, STEM, Marketing, or Business qualification
* Strong experience with using analytical and data visualisation tools (e.g., Excel, Tableau, Power BI, Looker etc.)
* Operational experience with SQL, VBA, Python, or other programming language desirable
* Demonstrate an understanding of Media Attribution, other advanced models such as Media Mix Modelling, and T-test implementation is desired
* Knowledge of online media, the media measurement framework, and experience using online analytical tools is desirable but not essential
* Meticulous attention to detail and critical thinking to analyse, evaluate, interpret, infer, and explain media/market data
* Self-starter with strong problem-solving skills and a team player, experienced in working under tight deadlines and in dynamic environments
* Strong client service skills and an eagerness to champion their data & insights needs within a busy cross-functional working environment
* Commercially astute, with an insatiable curiosity to find key insights that will unlock increased revenue
* Confidence to question and challenge status quo and propose more efficient ways of working
* Excellent written, verbal, and visual communication skills that effectively use data storytelling to influence decision-making, explaining complex concepts to non-technical audiences
This role offers flexible work arrangements and occasional travel between Musgrave Hubs in Dublin and Cork. Musgrave operates a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the business and working remotely.
],