Posted: 3h ago
The role
External Communications Manager (12-month FTC)
Primark is seeking an External Communications Manager for a 12‑month fixed‑term contract. In this role you will develop and deliver integrated communications for key strategic and corporate initiatives across global and local audiences.
Responsibilities
Lead and develop integrated communications for key strategic and corporate initiatives, ensuring a strong global and local perspective.
Plan and deliver communications for major business announcements, campaigns, store openings, and key milestones, aligning multiple stakeholders for seamless execution.
Act as the main point of contact for markets without in‑market communications support, advising senior leaders and bridging with the central Corporate Affairs team.
Create and manage high‑quality media and communication materials (press releases, statements, website/LinkedIn content, Q&A) aligned with business messaging, and support spokesperson training.
Build and maintain strong media and external partner relationships, identifying opportunities to enhance brand visibility and deliver impactful partnerships.
Manage agency partners and proactively monitor, report, and mitigate reputational risks across media, stakeholders, and digital channels.
Benefits
Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays, with an option to purchase an additional five days. Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
Qualifications
10+ years of experience in external communications, ideally within fast‑paced retail, FMCG, or agency environments.
Strong media relations experience, with the ability to advise on and draft responses in high‑pressure situations.
Proven track record of developing and delivering effective communications plans for key business initiatives.
Excellent project management skills, with the ability to handle multiple priorities and deadlines simultaneously.
Strong analytical thinking and sound judgement, with the ability to simplify complex issues and manage stakeholder expectations.
Effective communicator and team player, with excellent interpersonal skills, a collaborative approach, and the ability to perform under pressure.
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