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Job Function:
Marketing
Job Sub Function:
Product Management
Job Category:
Professional
All Job Posting Locations:
Dublin, Ireland
Job Description:
Role Title: Junior Product Manager – ROI
This role reports to: Senior Product Manager/ Business Unit Manager
Department: Marketing
Purpose:
Maximise Sales & Profit of newly launched brand within Rheumatology by communicating a vision for the product that inspires both internal and external customers. Provide on-going marketing support in order to meet company targets and grow brand revenue.
Key Role Activities:
Support in execution of Product Strategic Plan
Produce tactical business plan in collaboration with core brand team
Commission market research through external preferred market research provider
Analyse primary & secondary market research and business intelligence
Use CRM tools to implement CRM strategy and capture and use market information
Communicate issues with key stakeholders via verbal and written communication and business meetings
Brainstorm solutions and tactics
Define brand tactical objectives
Produce critical success factors
Define key tactics to achieve success
Determine targeting and segmentation strategy with support of Senior product manager
Present tactical plan to management when required and sales team
Define brand metrics around specific marketing projects and monitor taking appropriate action.
Optimally manage the marketing budget to avoid under/over-spend and phase spend effectively.
Analyse sales data to compare to forecast and adjust where necessary with support of relevant functions
Track market trends and propose appropriate actions to address issues
Develop and project manage sales and marketing materials, promotional materials and
marketing and communications campaigns by liaising with creative agencies/PR and Promo material companies
Liaise with Med Affairs to ensure all marketing activities and materials comply with current relevant guidelines
Plan marketing mix to optimise all available channels from budget and message perspective identify and propose additional channel strategies and tactics
Sales Force Communication:
Produce a clear direction for the Brand by sharing strategic & tactical plans for the Brand with Sales force & getting their buy in
Effective communication to sales and sales management via verbal and written communication and business meetings
Contribute to product training and conferences as subject matter expert
Allocate promotional material to the Field Force and effectively manage inventory
Key Opinion Leader (KOL) development
Coordinate communication with customer/ KOL via cross dept teams
Develop relationships with Key Opinion Leaders by visiting them in the field.
Identify and develop partnership programmes with KOLs
Manage product and line extension launches.
Compliance:
Complete all required compliance training including HCC, Drug Safety & product quality complaints within the guidelines set in the Foundation Programme SOP for new starters and annually thereafter
Report Adverse Events and complaints in a timely way to Drug Safety according to current
Adverse Event Reporting guidelines/SOP and to maintain Regulatory compliance Acts in accordance with Johnson & Johnson HCC requirements if interacting with Healthcare Professionals
If commissioning contractors or third-party organisations, put contracts in place and provide training so that these individuals also act in accordance with Johnson & Johnson HCC requirements when interacting with Healthcare Professionals and report adverse events and complaints (as above).
Complies with designated SOP's for the role
Qualifications:
Degree in Marketing, Science or General Business Degree with previous experience in Marketing executive role or junior product manager role.
Demonstrated track record in executing marketing activities.
Advanced communication skills both verbal and written with proficiency
Required Skills:
Preferred Skills:
Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Reporting, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Product Management, Product Strategies