Cpl Marketing are recruiting for an experienced Marketing Manager for an Irish Beauty and cosmetics brand on a permanent contract in Meath. This person will be over three brands and will drive brand growth, campaign execution, and strategic initiatives. This role requires a creative and data-driven individual with a strong background in beauty, tanning, or lifestyle marketing. They should be commercially minded, and results driven. This role is 4 days in the office, 1 day WFH.
Responsibilities:
* Lead annual brand strategy across three brands to drive
awareness, engagement, and growth.
* Build, mentor, and lead a high-performing marketing team.
* Partner with Commercial, Buying, and E-commerce teams to deliver integrated campaigns.
* Manage agencies and internal teams to deliver best-in-class advertising, content, activations, and events.
* Lead NPD marketing, from insight and positioning to successful product launches.
* Drive market and competitor insights to track KPIs and identify growth opportunities.
* Own and optimise marketing budgets, reporting, forecasting, and performance tracking.
* Lead social media, community, and creative direction to ensure consistent, elevated brand expression.
* Report on marketing performance and insights to senior leadership.
Requirements:
* 7–10 years' marketing experience, ideally in beauty/FMCG.
* Bachelor's degree in marketing, Business, or related field.
* Proven brand management, consumer insight, and campaign execution experience.
* Strong leadership and cross-functional stakeholder management skills.
* Solid financial acumen, including budget management, P&L, and ROI analysis.
* Strong strategic, analytical, communication, and presentation skills.
* Deep knowledge of digital, social, e-commerce, and omnichannel marketing.
* Thrives in a fast-paced, challenging, entrepreneurial environment.
For further information please contact Keely Parsons at [email protected] or call