Job Description
Title:
Store Manager
Reports To:
Retail Manager
Company Overview
Founded in Paris in ****, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design.
From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation.
With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.
Store Managers are ambassadors of the Longchamp brand.
They are entrusted with overseeing the day-to-day operations of the boutique, driving commercial results, managing high-performing teams, and delivering a refined and luxurious client experience in line with Longchamp's heritage and values.
Values & Culture
Longchamp embraces five core values:
Elegance – Providing a refined and polished customer experience
Authenticity – Acting with honesty and professionalism
Creativity – Encouraging innovation and fresh thinking
Quality – Striving for excellence in service and product
Sustainability – Committing to thoughtful, responsible business practices
As a Store Manager, you are expected to foster a culture of performance, inclusivity, client-centricity, and continuous growth within your boutique.
Job Purpose
To lead and manage the store to commercial success by inspiring and developing a high-performing team, ensuring operational excellence, and delivering a world-class customer experience aligned with Longchamp's brand identity and luxury service standards.
Key Responsibilities
Team Leadership & Development
Recruit, onboard, train, and retain top talent aligned with Longchamp values
Conduct regular performance reviews and coaching sessions
Foster an engaging, supportive, and goal-driven team culture
Manage team scheduling and delegation to optimize boutique coverage
Client Experience & CRM
Champion a customer-first mindset, ensuring an exceptional service journey
Build, manage, and grow a VIP client base through clientelling initiatives
Drive CRM targets including client data capture, reactivation, and loyalty
Resolve complex customer issues with diplomacy and professionalism
Sales & Commercial Strategy
Develop and execute sales plans to meet or exceed store targets
Monitor KPIs daily, analyse trends, and take corrective action as needed
Partner with local management on forecasts, opportunities, and challenges
Leverage morning briefs to update the team on current performance and action plan
Operations & Compliance
Ensure compliance with operational, HR, security, and loss prevention policies
Manage store budgets, payroll, and controllable expenses
Oversee stock management, deliveries, inventory accuracy, and shrinkage
Lead store audits and ensure all operational procedures are properly followed
Visual Merchandising & Brand Standards
Ensure consistent application of visual merchandising guidelines
Maintain a pristine and luxury retail environment
Coordinate seasonal VM moves
Uphold the highest standards of store presentation
Skills & Qualifications
5+ years of progressive experience in luxury or premium retail, including at least 2 years in store leadership
Proven ability to lead and inspire teams to exceed sales and service goals
Strong commercial and operational acumen
Proficiency in CRM systems, POS, and retail management tools
Excellent interpersonal, analytical, and problem-solving skills
Fluent in English (additional languages a plus)
Proficient in Microsoft Office (Excel, Word, Outlook)
Person Specification
Visionary and empowering leader who leads by example
Strong sense of ownership, accountability, and integrity
Client-focused with a refined and polished presence
Adaptable, composed, and able to manage change effectively
Strategic thinker with attention to detail and strong execution skills
Energetic, collaborative, and performance-driven
Key Performance Indicators (KPIs)
Boutique sales revenue and profitability
Average Transaction Value (ATV) and Units per Transaction (UPT)
Client retention, CRM growth, and VIP sales contribution
Staff turnover, development, and engagement scores
Visual compliance and marketing execution
Stock accuracy and shrink reduction
Operational audit scores and loss prevention compliance
Mystery shopper scores and client satisfaction (NPS)
Benefits
Competitive salary
Monthly and annual performance bonuses
Enhanced pension contribution
Generous holiday allowance after qualifying period
Private health cover after qualifying period
Enhanced Maternity, Paternity and adoption pay
Staff discount
Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance.
The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences.
With a global presence, Longchamp promotes a culture that values authenticity and individuality, committing to equal employment opportunities for all employees.
This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth.
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