Location:
On site / Ballycasheen, Co.
Kerry, V93 D763, Ireland
job type:
Fixed Term / Full-time
Sector and subsector:
Arts | Marketing
Salary:
Competitive Salary
Role Overview
The Brand Manager is responsible for developing, protecting, and evolving the brand identity of Aran Sweater Market and Weavers of Ireland across all customer touchpoints.
This role ensures that the brand is consistently represented across digital, retail, and marketing channels while supporting the company's international growth strategy.
The successful candidate will combine brand strategy, storytelling, and commercial awareness to strengthen the positioning of both brands globally.
Key Responsibilities
Develop and implement brand strategies that support long-term growth and brand differentiation
Ensure consistency in brand messaging, tone of voice, and visual identity across all marketing channels
Collaborate with marketing and creative teams to deliver strong brand campaigns and storytelling initiativesOversee brand guidelines and ensure adherence across the organisation
Identify opportunities to strengthen brand perception in international markets
Support the development of marketing campaigns, product launches, and seasonal promotions
Conduct market research and competitor analysis to inform brand strategy
Work closely with retail and eCommerce teams to ensure the brand experience is consistent across physical and digital channels
Monitor brand performance and customer perception
Candidate Requirements
Minimum of three years management experience within brand marketing or brand management
Experience managing brands within retail, fashion, or lifestyle sectors
Strong understanding of brand positioning, storytelling, and consumer engagement
Commercial awareness and ability to link brand strategy with business growth
Degree or Master's qualification in Marketing, Brand Management, Communications, or Business preferred
Apply for this position
First Name
Last Name
E-mail
LinkedIn profile
Phone
Location
CV file
Are you eligible to work in Ireland?
Are you available to work full time?
Do you currently have a PPS Number?
Do you hold Minimum of three years management experience within brand marketing or brand management?
Are you available to work on site in Killarney, County Kerry
What is your salary expectation?
Have you been referred to this job by a current Aran Sweater Market employee?
No Yes
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