Overview
TikTok's SMB team helps businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, and drive revenue and growth. The team combines operational expertise with a customer-centric strategic mindset to design and execute scaled sales & service delivery strategies, ensuring customers have the right tools and products at their fingertips.
Responsibilities
Join our growing Sales team in Dublin as a Strategic New Business Executive, partnering with SMB advertisers in a one-to-many structure to activate accounts in the Italy market.
Build, manage and convert a high-volume pipeline of new advertisers across the Italy market through proactive outreach (calls, email, LinkedIn, video, events).
Identify, qualify, and convert new business opportunities for the TikTok Ads platform, focusing on speed to engagement and pipeline velocity.
Execute structured multi-channel outreach campaigns to generate qualified opportunities in priority verticals.
Develop a strong understanding of TikTok Ads solutions and demonstrate early client success through pilot campaigns.
Collaborate closely with marketing and sales teams to optimise lead generation and conversion strategies.
Partner with Account Managers to ensure seamless handover and onboarding of new clients for long-term success.
Consistently exceed activity, conversion, and revenue targets while delivering a best-in-class advertiser experience.
Serve as an ambassador for TikTok - representing products, brand, and values in every client interaction.
Qualifications
Minimum Qualifications
Extensive experience in sales, business development, or lead generation, ideally in a digital media or SaaS environment.
High oral and written fluency in Italian is required, as the role involves direct client communication across the Italian speaking markets served by the business.
Proven experience building pipeline through outbound prospecting and multi-channel outreach.
Highly metrics-driven and comfortable working in a fast-paced, target-oriented environment.
Demonstrated integrity, professionalism, and attention to detail when handling client data and information.
A genuine passion for digital marketing, creativity, and helping businesses grow through TikTok.
Preferred Qualifications
Prior experience in a BDR/SDR or early-stage sales role within SaaS, ad tech, or digital marketing.
Understanding of online advertising fundamentals (campaign setup, optimisation, KPIs).
Proven ability to manage high outreach volume while maintaining quality conversations and follow-ups.
Entrepreneurial mindset - able to think strategically, adapt quickly, and deliver results in a scaling organisation.
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