Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by:
* Reflecting a credible and professional Brand image to all internal and external consumers at all times
* Maximising sales through selling, providing excellent service and retail standards
* Contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines
* Understanding daily/weekly targets
* Ensuring personal awareness of all additional sales avenues, e.g., eventing, Omni, and digital channels
* Keeping up to date with competitor activities and missed opportunities
* Effectively using social media, leveraging opportunities to drive the business, protect and enhance the Brand image
* Delivering the Brand Strategy, ensuring the implementation of an effective local plan
* Planning and implementing local marketing & events initiatives aligned with Retailer activity
* Delivering excellence in service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture
* Being an Ambassador for the Brand—leading the way to ensure Brand values are represented and brought to life
* Managing refunds and complaints in line with Company guidelines, aiming for mutually satisfactory resolutions, and consulting with the Area Manager when appropriate
* Using digital tools to keep knowledge up to date
* Delivering a consumer recruitment and retention strategy to grow a loyal consumer base
* Developing up-to-date product knowledge to ensure an industry-leading experience and that the product meets consumer needs
* Planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
* Reviewing retail standards daily to ensure they are maintained to the required standard
* Ensuring deliveries, stock movements, and administration are completed within agreed timeframes
* Fulfilling all auditable processes and administration as per Company guidelines and taking corrective actions where risks are identified
* Fulfilling all information requests accurately and within deadlines
* Minimising stock loss by implementing all Company Security Policies and Procedures correctly
* Creating and maintaining a safe working environment for consumers, adhering to Company and Retailer Policies and Procedures
* Ensuring all health & safety responsibilities and operational activities achieve at least an 'Acceptable' grading during audits
Commerciality
* Managing daily replenishment and taking appropriate actions
* Maximising sales performance by utilising all commercial reports for decision making
* Planning and delivering the visual merchandising layout according to guidelines and within timescales
* Identifying stock package issues and taking corrective action, informing the Area Manager if out of control
* Managing promotions and discounts in line with Company guidelines
* Identifying trends and suggesting ways to enhance product performance
Qualifications
* Experience in a fast-paced retail and/or consumer-facing environment
* Ability to drive self-development
* Commercial understanding and awareness of industry
* Effective communication, organisation, and prioritisation skills
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