Overview
MERLYN, the UK’s leading shower enclosure brand, is seeking a high‑performing Senior Marketing Manager to lead its marketing team and drive brand and commercial growth. Reporting to the Marketing Director and based at Head Office in Kilkenny, this role is responsible for developing the team, elevating the MERLYN brand, and delivering strategic, integrated marketing initiatives across the UK, Ireland, and France.
Candidate Profile
A proven marketing leader with 7–10 years’ experience managing teams and delivering measurable results. You are highly organised, commercially minded, digitally fluent, and passionate about building brands that win in competitive markets.
Key Responsibilities
Lead, coach, and develop the marketing team with clear KPIs, accountability, and performance management.
Strengthen and evolve the MERLYN brand experience across all customer touchpoints internal, B2B, and B2C.
Drive digital marketing excellence and digital customer journeys for MERLYN.
Conduct market and competitor analysis to generate insights that inform data‑driven strategies and commercial decision‑making.
Deliver best‑in‑class marketing assets for the UK, Ireland, and France: digital content, in‑store materials, video, packaging, brochures, advertising, sales tools, POS, and presentations.
Partner with Sales to align marketing activity with commercial goals and ensure consistent messaging across all channels.
Collaborate with NPI and Sales to plan and execute successful product launches and GTM Plans.
Own the delivery, measurement, and optimisation of the three‑year brand development strategy across all markets.
Qualifications and Education
A people‑focused leader aligned with MERLYN keys and a results‑driven fast‑paced culture.
Strong interpersonal and communication skills; able to influence, motivate, and build trusted relationships.
Strong digital acumen, with a solid understanding of emerging marketing technologies and trends.
Creative thinker with the ability to develop standout campaigns and brand experiences.
Highly organised, deadline‑driven, and a strong finisher who brings projects over the line.
Key Requirements
Bachelor’s or master’s degree in marketing.
7–10 years’ experience in marketing leadership and people management.
Demonstrated success in managing and motivating a high‑performing, target‑driven team.
Strong digital marketing expertise, including analytics, content, and performance marketing.
Proven ability to develop and execute strategic marketing plans on time and within budget.
Excellent project management skills, with the ability to prioritise, plan, and deliver against commercial objectives.
Entrepreneurial mindset with a talent for identifying new brand and category opportunities.
Ability to balance short‑term priorities with long‑term strategic goals.
Willingness to travel to the UK (primary market) and international trade fairs.
Contact
If you have the necessary skills and experience for this role and would like to apply, please contact HR via email hr@merlyn.ie. All applications or queries will be dealt with in strict confidence.
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