Location:
Ireland (Cork/Dublin preferred) ·
Type:
Full-time ·
Travel:
Regular events/travel across Ireland; occasional UK trips
Why this role exists
oac is moving from scrappy early growth to becoming the
ultimate family snack brand
— scaling subscription and expanding internationally.
We're hiring a builder who can
grow, excite, and activate
our community online and IRL, then turn that magic into
repeatable systems
that scale.
What you'll do (the work)
Community & Retention
Own the oac community across email, socials, and our subscriber base; design moments that drive love, advocacy, and repeat purchase.
Plan and run the content + newsletter calendar (Klaviyo); write engaging, brand-right stories that feel human and useful.
Launch "delight" programs (surprise drops, milestones, birthday/anniversary touchpoints, mini challenges).
Events, Tastings & Roadshows
Plan and execute tastings and pop-ups (schools, gyms, markets, family events).
Be the face of OAC on the road: organize logistics, staff/ambassadors, sampling flow, and feedback capture.
Turn each event into content, leads, and learnings.
Brand Storytelling & Partnerships
Create or commission short-form content (UGC briefs, simple reels, photo/video shot lists).
Spot and develop brand-right partnerships (local retailers, family orgs, sports/community groups) that expand reach and trial.
Insights & Lifecycle
Track what resonates (open/click/retention/event conversion) and use the data to sharpen what we do next.
Collaborate on lifecycle flows (welcome, post-purchase, win-back) and segmentation to increase subscription retention.
What success looks like (12 months)
Community growth:
Email list + engaged followers growing steadily with healthy open/click rates.
Activation engine:
2–3 high-impact activations/month that convert to trials/subscriptions.
Retention lift:
Measurable improvements in repeat purchase, subscription retention, and NPS.
Systemisation:
Playbooks for events, ambassadors, content, and newsletters that others can run.
Core KPIs:
Event-to-trial conversion, trials-to-subscription rate, subscriber retention (%), email CTR, re-purchase rate, qualitative NPS/CSAT.
You'll thrive here if you are
A natural community builder
— charismatic, empathetic, energised by people and feedback.
A sharp storyteller
— you can write a newsletter in an hour and make it sing.
Operationally excellent
— love checklists, can run a roadshow, and still capture great content.
Data-curious
— not a quant, but you use numbers to decide what to do next.
Founder-energy
— proactive, resilient, comfortable with pace and ambiguity.
Experience we're looking for
3–5+ years in
community/brand activation/field marketing
(food, lifestyle, CPG a plus).
Hands-on with
Klaviyo
(or similar CRM) and basic email/lifecycle concepts.
Comfortable planning and running tastings/events; ambassador or street-team experience a bonus.
Strong writing chops; basic content production or coordination experience.
Full driving licence and willingness to travel for events.
Nice-to-haves
Shopify familiarity, basic Canva/CapCut/Adobe skills.
Experience building partnerships or local community programs.
Comfort presenting to groups; media/PR moments don't scare you.
What we offer
A front-row seat in building OAC from Irish-founded success to international brand.
Autonomy, trust, and a path to grow into
Head of Brand Experience
as we scale.
Competitive salary, mileage/expenses for events, and the tools you need to win