Sales and Marketing Director Opportunity at Byrne Hotel Group
We are seeking an experienced Sales and Marketing Director to join our team. The ideal candidate will have a strong background in the Irish hotel market, with experience at a senior level.
Key Responsibilities:
* Strategic Planning: Develop and execute comprehensive sales and marketing strategies for Salthill Hotel, Eyre Square Hotel, and Victoria Hotel, ensuring alignment with each property's offerings and business objectives.
* Market Analysis: Analyze market trends, customer segments, and competitors to create tailored marketing plans for each hotel.
* Team Leadership: Lead and manage the sales and marketing teams across all three properties, fostering collaboration.
* Client Relationships: Establish and maintain relationships with key clients, partners, and industry stakeholders to drive sales and guest satisfaction.
* Marketing Materials: Oversee the development of promotional materials and marketing campaigns, leveraging digital and traditional channels.
* Brand Consistency: Collaborate with hotel staff to ensure consistent brand identity across all channels and touchpoints.
* Financial Management: Develop and manage annual budgets for the sales and marketing departments, tracking ROI.
* Market Monitoring: Monitor market trends and guest feedback, adjusting strategies as needed.
* Industry Representation: Represent the hotels at industry events, conferences, and trade shows in Ireland and abroad.
* Performance Reporting: Provide regular reports to senior management on sales and marketing performance, recommending improvements.
Requirements:
* Experience: Minimum of 3 years' experience in sales and marketing within hospitality, events, or entertainment industries.
* Digital Marketing: Strong understanding of digital marketing, social media, and brand development.
* Results-Oriented: Proven success in meeting and exceeding sales targets.
* Communication Skills: Excellent communication, negotiation, and networking skills.
* Adaptability: Ability to work independently and in a team in a fast-paced environment.