The Digital team at An Post is undergoing a bold transformationmoving beyond traditional web delivery to an AI-enabled, app-first future.
Reporting to the Head of Digital Performance, this role sits at the heart of a team that has delivered measurable impact across customer experience, digital engagement and commercial performance.
The Digital Insights & Performance Manager will play a pivotal role in shaping how we understand and optimise these journeys, turning data into decisions and decisions into better outcomes for our customers This role fuels digital acceleration and transforms customer experience by unlocking the power of digital intelligence and embedding performance tools that empower the An Post Digital team to deliver at scale The principal responsibilities associated with this role include, but are not limited to the following: Manage the insights strategy for An Post to drive higher levels of digital performance and digital acceleration.
Lead, develop & executethe digital analytics strategy and requirements for the business, evangelising data analytics across marketing and product teams.
Manage the development of comprehensive Key Performance Indicators (KPI) and Objectives & Key Results (OKR) reporting frameworks to identify and capitalise on opportunities within customer journeys.
Develop AI agent-driven and Co Pilot reporting interfaces for Marketing, Product and CX teams.
Oversee the digital performance tech stack, ensuring alignment with strategic goals and future scalability.
Enable self-service access to insights tools across teams.
Utilise digital analytics tools to conduct analysis and generate recommendations for optimising website conversion rates and enhancing customer experience.
Support a data-driven approach to UX/UI reviews and updates, ensuring that decisions are based on robust analytics and user insights Support the evolution of the Google Analytics (GA4) ecosystem and its integration with enterprise tools.
Contribute to the enablement of self-service insight tools across teams.
Assist the analytics agency in agile ways of working, for tag management and insights gathering, and find ways to improve operational efficiency Contribute to continuous improvements for data and insights, ensuring the application of new and emerging technologies Provide additional oversight on the analytics setup and reporting on key digital transformation projects along with assessing the performance of key digital transformation projects Demonstrate An Post Values and behaviours in day to day work and interactions.
Degree in Digital/Marketing/Ecommerce/Information Systems with minimum 4+ years of experience in a digital/ecommerce analytics and insights role Expert in web analytics tools (GA4, Big Query, Google Tag Manager) and session replay software (e.g Clarity, Glassbox or equivalent).
Experience with customer journey mapping, CRO, and UX optimisation.
Experience with data visualisation tools (e.g., Microsoft Power BI, Looker Studio etc.) and experimentation platforms.
Familiarity with operational data stores and AI-driven reporting tools is a plus.
Strong stakeholder management, communication skills and project management skills Empathy for internal users and external customers.
Critical Competencies (The following competencies are critical to the delivery of results and/or to superior performance in this role) Problem Solving & Analysis Strategic focus Initiative Influencing & gaining commitment Technical/Professional Knowledge About the Benefits In addition to a highly competitive remuneration package we offer access to the following: An?Post Company Medical Scheme An?Post Pension Scheme PRIP Bonus Scheme Paid Maternity Leave Paid Paternity Leave An?Post Employee Assistance Programme Digital gym with daily scheduled workouts Secure on-site bicycle parking & Cycle to Work Scheme Tax Saver Travel Pass City centre location How to Apply? We welcome all interested candidates to submit a detailed CV by 5.00pm on Thursday 9th October 2025.
At An Post we appreciate the value that diversity brings and believe our workforce should be reflective of the customers and communities we serve.
That is why we actively welcome applications from people from all backgrounds, and do not discriminate based on gender, age, race, religion, marital status, sexual orientation, disability, membership of the Travelling community, or family status.
An Post is committed to having an inclusive workplace where every employee feels they belong.
If you require accommodations to be made during the recruitment process, or have questions relating to accessibility, please contact us.
About An Post An Post is one of Irelands leading organisations, offering financial and postal services as well as being a trusted gateway to government services.
We are transforming from the old world of traditional letters and cash to the new digital world of e-commerce parcels and financial services.
An Posts core purpose to act for the common good, improving the lives of people in Ireland, now and for generations to come is aligned with the United Nations Sustainable Development Goals, putting sustainability at the centre of everything we do.
Corporate Social Responsibility plays a pivotal role at?An Post as we focus on developing long-term sustainability.
Diversity and Inclusion are also embedded in our strategy, as we continuously evolve to be representative of our employees and the communities?we serve.
Read more about our strategy and our progress today! Benefits: Bonus Gym Pension