About O'Briens Wines O'Briens Wines is Ireland's leading family-owned drinks retailer, with 35 stores nationwide and over 1,000 wines sourced directly from more than 180 wineries worldwide.
We are passionate about exceptional products and outstanding customer experiences - whether in-store, online, or through our growing digital channels.
Across our stores, Support Office and online operations, our teams work in a collaborative, supportive environment built on trust, teamwork and genuine care.
At O'Briens, our people bring our brand to life.
Role Overview Location: Support Office, Sandyford, Dublin Reporting to: Head of Marketing & E-Commerce The E-Commerce Manager will lead the strategy and day-to-day performance of O'Briens' digital business across website, mobile app and omni-channel touchpoints.
This is a commercially critical role focused on driving online revenue, enhancing customer experience, and evolving our digital platforms in line with customer expectations and business goals.
Key Responsibilities Strategy & Performance Develop and deliver the annual e-commerce roadmap Own KPIs including revenue, conversion, AOV, CAC and CLVIdentify growth opportunities across web, app, Click & Collect and subscriptions Present performance insights and recommendations to Senior Management Platform & Optimisation Own the day-to-day management of Shopify and the O'Briens Club app Oversee integrations with LS Central and Business Central Continuously optimise UX, performance, merchandising and search Lead testing, improvements and digital innovation initiatives Customer & Loyalty Enhance the O'Briens Club loyalty experience Optimise the full customer journey from discovery to checkout Drive Click & Collect excellence across stores Implement personalisation and conversion optimisation strategies Digital Growth & Subscriptions Partner on integrated digital campaigns Manage email marketing and conversion programmes Grow and optimise Wine Subscription and Craft Beer Club Reduce churn and increase lifetime value Data & Commercial Insight Own e-commerce analytics and reporting Provide weekly performance updates and actionable insights Monitor stock, customer behaviour and digital channel performance Stakeholder & Project Leadership Lead website upgrades, feature launches and digital projects Manage agency and technology partners Collaborate cross-functionally across Buying, Stores, Finance, IT and Marketing Ensure compliance with GDPR and e-commerce regulations About You Essential:3+ years' experience relevant e-commerce (retail/FMCG preferred)Proven track record of driving revenue growth and improving conversion Strong Shopify experience Experience with loyalty, subscriptions and analytics Confident managing multiple stakeholders and projects You are: Commercial and data-driven Customer-obsessed Technically confident Collaborative and adaptable Detail-focused with high standards Passionate about retail and great customer experiences