Head of Income Generation (2188)
Salary: €70,000 per annum
Location: Liscarroll, Republic of Ireland
Area: Ireland
Vacancy type: Permanent
Full or part time: Full time
The Donkey Sanctuary Ireland (TDSI) works as part of an international animal welfare organisation, offering care and protection to donkeys worldwide. Our vision is a world where every donkey has a good quality of life, and our mission is to improve the lives of donkeys every day. We will achieve this by transforming the lives of donkeys in need worldwide by fostering greater understanding, collaboration and support, and by promoting lasting, mutually life‑enhancing relationships.
About You
Demonstrable experience of leading at a strategic senior leadership level within an individual giving or fundraising team of a similar size.
Substantial individual giving fundraising experience (regular giving and one‑off donations).
Extensive experience of using direct marketing techniques and approaches to build long‑term supporter relationships.
Outstanding communication and negotiation skills.
Excellent written English including copywriting for different audiences.
Experience of external agency management to deliver high quality work on time and on budget.
Strong organisational skills and able to plan and manage a variety of simultaneous projects to tight deadlines.
About the Role
Own, evaluate and evolve the Income Generation Strategy for Fundraising and Visitor Engagement, delivering a complex multi‑channel, multi‑product acquisition and supporter development strategy.
Proactively identify, test and scale new fundraising growth opportunities, responding to market trends and supporter behaviour, using a lifetime value (LTV) principle to optimise performance.
Oversee supporter journeys, accounting for channel, audience variance and insight, and apply compelling creative through structured test‑and‑learn frameworks.
Champion excellent supporter and visitor experience across all touchpoints, including on‑site visitor engagement and fundraising interactions, ensuring all activity is ethical, engaging and compliant.
Provide leadership to and develop the Income Generation team, setting clear KPIs and SMART objectives linked to the strategic plan to coach, mentor and upskill team members.
Lead the creation, management and reporting of income generation budgets, forecasts, targets and KPIs, working closely with Finance (Ireland), the Director of Income Generation, UK Income Senior Team and Country Director (Ireland).
Put in place robust business planning, resourcing and performance evaluation frameworks to track financial achievement, analyse fundraising data and trends, diagnose under‑performance and drive continuous improvement and strategic outcomes.
Work Pattern
Full‑time, permanent contract. 39 hours per week. Hybrid working: on‑site and home working with site attendance agreed with the line manager, typically once every two weeks.
Benefits
Competitive pension.
Life assurance.
20 days holiday, increased to 25 days with each full year of service.
Wellbeing team.
Recorded Pilates classes.
Long‑service awards.
Healthshield plan – reimbursement of some medical expenses up to specified limits per membership.
Offers, discounts and cashback on shopping, travel and entertainment from participating outlets.
Access to a 24/7 GP and counselling service.
Free parking.
Equal Opportunity Employer
The Donkey Sanctuary is a Disability Confident Employer. The Donkey Sanctuary is committed to safeguarding and promoting the welfare of vulnerable people (children and adults), and expects all staff and volunteers to undertake this commitment. Applicants will be subject to safer recruitment processes, including an application for a Disclosure and Barring Service (DBS) check where required for the post. The Donkey Sanctuary also participates in the Inter Agency Misconduct Disclosure Scheme and may request information from applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. The Guaranteed interview scheme is only applicable to candidates who consider themselves to have a disability applying for roles based within the United Kingdom.
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