Role Purpose
Betfair is a leading brand in its category, driving differentiation through disruption & delivering world class, through-the-line marketing campaigns. The role of the paid social executive will be critical in delivering on the brand's continued success & will play a key role in driving new customer acquisition and retention.
As the paid social executive in the Betfair paid social team, you will be responsible for leading the execution of paid social campaigns across both sportsbook and gaming. The role will require an individual with first-hand experience creating, managing, and optimising paid social campaigns across the main social platforms.
The successful candidate will be required to take ownership of the paid social plans and implement them across the relevant platforms. They will also prospect new channels and audiences to diversify our channel mix. They will own all elements of the campaigns, from briefing creatives and offers, to setting up and managing campaigns day to day.
The role offers the opportunity for an ambitious person to work in a fast-moving environment with a world class marketing team & you will have a key role in delivering operational excellence, develop best practice across channels and improve/establish working processes.
Key Responsibilities
* Own the paid social plans for both sportsbook and games, working with relevant teams within the business the create attractive promos to attract new customers. This involves actively working with our promotions team to create new offers each week.
* Building and optimising paid social campaigns across Facebook, Instagram, Twitter & Snapchat.
* Work with the creative studio to develop best in class creatives for all paid social activity.
* Responsible for prospecting new partners and channels for paid social to drive incremental sign ups outside of our traditional channels.
* Responsible for managing the acquisition and existing customer activity for both sportsbook and games. This involves building out detailed plans which are aligned to the overall digital CRM strategy while also actively optimising and managing campaigns.
* Responsible for managing the paid social budgets across acquisition, brand, and existing customer campaigns, ensuring both perform towards agreed upon KPI's.
* Responsible for paid social reporting across acquisition, brand, and existing customer campaigns. Creating digestible and clear reports and sharing with relevant stakeholders, ensuring a frequent cadence is maintained.
Essential Skills & Experience
* Minimum 2 years experience of managing and optimising paid social campaigns within the RMG industry.
* Proven ability to deliver campaigns to agreed upon KPI's and within budget.
* Track record of problem solving, analysing issues and opportunities as well as providing and implementing recommendations to improve campaigns.
* Enthusiastically committed to establishing oneself as top talent in the field of Media and Marketing as well as pursuing development of own knowledge base and skill set through constant learning.
* Strong analytical / reporting skills with the ability to make data-driven decisions to improve campaign performance (a high level of proficiency in the use of MS Excel required)
* Strong communication skills with the ability to be able to communicate effectively with all levels within the business.
* Comfortable managing multiple stakeholders, both internal and external.
* Constructively curious and positive attitude
Desirable Skills & Experience
* Resilient can-do attitude and approach problem solving and process improvement
* Team player with personal characteristics that engender trust and confidence
* Highly analytical, focussed and results-driven
* Ability to work independently and in a team as well as ability to take on responsibility for own projects
* Comfortable within a changing and developing environment
* Confidence to make own decisions and manage 3rd party relationships
* Must be approachable at all times and in all situations
* Ability to prioritise, organise and multi-task
* Must have flexible attitude and the ability to work under pressure
* Motivated, enthusiastic and focused on a career in marketing
About Flutter
Flutter is the world's leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.
By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for the industry. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.
Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.
About Flutter UK & Ireland
The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.
At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our
customers first, always
. We
win together
through team spirit and unparalleled dedication. When we're
free to be ourselves
, we thrive and unleash our unique talents —creating a culture that empowers our people to
change the game.
We see opportunity everywhere and there is always more to discover...
We're working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we'll see how we can accommodate them.