Job Title: Digital Marketing Executive
About the Role
We are seeking a talented Digital Marketing Executive to join our innovative marketing team in Galway. As a key member of our team, you will contribute to developing and implementing digital strategies that drive brand growth.
Your Responsibilities
* Develop and execute comprehensive digital strategies across various channels.
* Create high-quality content for social media platforms, websites, and intranet sites.
* Manage social media content calendars for LinkedIn, Twitter, Instagram, Facebook, and TikTok, ensuring consistency and alignment with our brand identity.
* Design and execute advertising campaigns on LinkedIn, Google, and Facebook, leveraging data insights to optimize results.
* Collaborate with graphic designers to produce editorial content that engages our audience.
* Coordinate with external agencies to develop video content that aligns with our brand messaging.
* Conduct regular social media audits, track engagement metrics, and prepare analytics reports to inform future strategy.
* Oversee website management, perform SEO tasks, and ensure optimal user experience.
* IDentify creative opportunities for brand promotion and develop internal communications plans.
* Support market research efforts, create engaging reports, and assist with event organization.
Requirements
* Bachelor's or Master's degree in marketing, business, journalism, or a related field.
* In-depth understanding of social media platforms, including best practices in the construction industry (LinkedIn, Twitter, Instagram, Facebook, TikTok).
* Strong digital skills, encompassing content creation, analytics, and insights provision.
* Proven track record in digital strategy development and execution.
* Proficiency with Adobe Creative Suite, Microsoft Office, social media management systems (e.g., Hootsuite), AI marketing tools, WordPress, and SEO tools.
* Experience in professional photography/videography and knowledge of the engineering/construction industry are advantageous.
* Possession of a full driving license is required.
About Us
Tn-Ireland is an innovative organization specializing in engineering and construction. We offer an attractive salary, career growth opportunities, and a collaborative work environment.