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Marketing analyst

Dalata Hotel Group Plc
Marketing analyst
Posted: 4 May
Offer description

Marketing Analyst (Entry Level)
Overview
We are seeking an entry-level Marketing Analyst to support data-driven decision-making across the Marketing function.
This role is ideal for someone at the early stage of their career who is curious, detail-oriented, and eager to develop strong analytical and commercial skills.
You will work closely with marketing and operations teams to analyse performance data, generate insights, and support campaign optimisation.
Key Responsibilities
Produce and maintain regular reports on customer survey data, identifying trends and providing actionable insights to marketing and operations teams.
Analyse and report on book-direct performance using scorecards, dashboards, and campaign data.
Support the interpretation and communication of marketing performance data across the team, ensuring clarity, consistency, and accuracy.
Assist in tracking and evaluating campaign effectiveness, highlighting opportunities for optimisation and improvement.
Collaborate with marketing and wider business stakeholders to interpret data and contribute to marketing strategy discussions.
Ensure data accuracy and integrity across reports and presentations.
Skills & Experience
Essential
Proficiency in Microsoft Excel, including formulas, pivot tables, and data organisational skills.
Proficiency in Microsoft PowerPoint, with the ability to present data clearly and visually.
Strong attention to detail and a high level of accuracy.
Good communication and collaboration skills.
A willingness to learn, develop, and grow within data analytics and customer insights.
Basic understanding of marketing metrics such as CTR, conversion rates, and website traffic.
An interest in data, performance analysis, and customer behaviour.
Desirable
Relevant degree or coursework in marketing, business, analytics, or a related field.
Benefits
50% Off F&B in all properties
€/£60 employee rate on rooms for all Dalata owned hotels
30% discount for friends and family
Employee Assistance Programme
Cycle to Work Scheme/Transport Schemes
Development Opportunities through our Dalata Academy- supporting your career journey
Dalata Hotel Group is an Inclusive Employer.
We actively encourage people from all backgrounds and abilities to apply to be part of our team.
However, we understand everyone's needs are different; therefore, if you require any accommodations with this application process, please highlight your needs when you are completing your application process.
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