About the Role
This is a fantastic opportunity for an experienced (3+ years) social media and content professional to join Avoca and develop effective and successful strategies to drive business growth and revenue.
Reporting to the Marketing & PR Manager, the successful applicant will take ownership of the company's digital strategy and all social media activity. You will also partner closely with the Buying and E‑Commerce Teams on creating engaging content to confirm Avoca's position as a leading Irish luxury retailer.
Responsibilities
* Designing, implementing and optimizing brand social media strategy via competitive research, audience identification, reporting, benchmarking, and messaging.
* Creation of on‑brand, high‑quality imagery and video content for distribution across all social channels. Editing of imagery in Photoshop and video in PremierePro or equivalent.
* Collaborating on copy with the Brand Copywriter, e‑commerce requirements with the E‑Commerce & Online Content Manager.
* Designing compelling social media content in multiple formats (Images, GIFs, Video, Photography) that are in line with brand guidelines.
* Creating a weekly Social Media Content Calendar and scheduling/posting content to multiple platforms.
* Managing relationships with relevant partners (e.g., brands and retail locations).
* Creating and measuring social media objectives according with business goals and digital strategy to ensure efforts are meeting objectives and contribute to overall success.
* Providing excellent customer service across Facebook, Instagram, Twitter, TripAdvisor and OpenTable. Following up customer feedback with relevant contacts within the business to efficiently solve problems and ensure customers leave with a positive impression of the company.
* Managing active customer‑focused SM listening and escalation where needed, and monitoring and improving content based on user feedback, research and data.
* Liaising with brands and internal departments to create relevant social media content in a timely manner (often reactive).
Requirements
* 3+ years’ experience in a similar SM and content role, with retail experience preferable.
* Social Media, digital marketing or content marketing qualification required.
* Highly organised with an ability to multi‑task, prioritise and work to tight deadlines.
* Proven working experience in designing and implementing social media marketing strategies or as a digital content creator.
* Highly creative with a talent for compelling design and stories in multiple formats, and strong photography and videography skills are needed for this role.
* High levels of communication and analytical skills.
* Passionate and engaging storyteller who fully understands the importance of consumer insight‑based planning.
* Experience using SM listening, scheduling and reporting tools such as Hootsuite; Google Analytics experience is a plus.
* Experience working with self‑serve social media advertising platforms.
* Top‑level communicator and analyst with the skills to listen, evaluate and make decisions based on both quantitative and qualitative data.
* Outgoing, energetic, and happy to take initiative & personal responsibility to deliver business growth.
* Full Irish driver’s licence and own transport required.
* Flexibility re: working hours. Normal working hours will be Monday‑Friday 9‑5, with occasional requirements to work outside of these hours at marketing events, evenings or weekends.
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