Global Marketing Strategist
As a seasoned professional in go-to-market strategies and campaign management, you will play a pivotal role in driving business growth through innovative marketing initiatives.
* You will develop and execute global marketing plans that align with our strategic objectives, working closely with cross-functional teams to ensure seamless implementation.
* With your expertise in market launch, market penetration, and measurable success, you will take on partial project management responsibilities in strategic marketing projects.
* You will plan and manage international campaigns and marketing projects for defined key topics, focusing on high-impact storytelling and compelling value propositions.
* By ensuring a consistent brand narrative across all touchpoints, you will create engaging content that resonates with our target audience.
* You will develop and support global marketing materials for the sales team, including print, digital, and sales enablement assets, to drive efficient rollout in relevant target markets.
* Collaborating closely with Sales, Product Management, and Communications teams, you will contribute to effective collaboration in cross-functional teams.
* You will bring creative ideas and test new formats to actively shape the further development of our marketing efforts, staying ahead of industry trends.
* Additionally, you will create training content for the sales team for new products and services.
Requirements
* A completed degree in Business Administration, Marketing, or a comparable qualification.
* Several years of experience in B2B marketing, ideally with a focus on go-to-market, demand generation, or campaign management.
* A solid understanding of complex buyer journeys and decision-making processes in the B2B environment.
* Ideally, some familiarity with the pharmaceutical industry or complex B2B IT sales.
* Experience working with international sales, product management, and cross-functional teams.
* Analytical thinking, a KPI-driven mindset, and a willingness to take responsibility.
* Strong communication skills, strategic intuition, and a knack for writing effective briefs.
* Excellent communication skills in both German and English.
* A structured, independent working style – and a strong team player.
* A hands-on mentality and a high level of initiative.