Senior Recruitment Consultant at Morgan McKinley
The Opportunity:
We’re seeking a CRM Specialist to lead CRM and email marketing campaign activity for the German market, working within a growing marketing team. Reporting to the Content Manager, this role plays a central part in managing Salesforce marketing automation, nurturing leads, and driving marketing‑qualified leads through to sales‑qualified leads.
You’ll act as a bridge between marketing and sales, managing CRM campaigns, improving automation, and providing actionable insights that help drive engagement and conversions.
This is a fantastic opportunity for a data‑driven marketer with strong Salesforce experience who wants to shape CRM best practice and make a tangible impact in a growing, international business.
About The Company:
Our client is an international financial services organisation with a strong European presence and an established Dublin office that serves as its innovation and marketing hub. The Dublin team plays a key role in developing and promoting investment and insurance solutions across multiple markets.
Key Responsibilities:
* Own and optimise Salesforce CRM and Pardot marketing automation workflows.
* Plan, execute, and manage multi‑channel campaigns, with a strong focus on email marketing and lead nurturing.
* Develop segmentation and lead‑scoring strategies to refine database quality and drive engagement in the German market.
* Collaborate with internal stakeholders in marketing, sales, and content to ensure campaigns align with business goals.
* Manage reporting and campaign analytics, introducing automation and improving visibility via tools such as Power BI.
* Partner with content teams to ensure the right message reaches the right audience at the right stage of the funnel.
* Contribute to the continuous improvement of CRM data hygiene, campaign performance, and automation efficiency.
The Successful Candidate:
* 4–6 years’ experience in CRM or campaign management, ideally within B2B, lead generation, or financial services.
* Hands‑on experience with Salesforce CRM (HubSpot or Marketo will also be considered).
* Demonstrated experience in email marketing, campaign optimisation, and lifecycle management.
* Using reporting and analytics tools (e.g., Power BI, Tableau).
* Strategic thinker with a proactive mindset, able to refine and improve existing systems and processes.
* Excellent communication and stakeholder management skills.
* German language skills and/or experience marketing to the German market are a significant advantage.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
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