Role OverviewDar-us-Salaam is seeking a Freelance Social Media Analytics & Strategy Specialist to help us understand what is working across our social media platforms and why. This role focuses on analyzing performance data, interpreting results, and guiding strategic decisions based on real insights.This role does not focus on day-to-day posting. Instead, it supports optimization, testing, and strategic direction by translating analytics into clear recommendations for our social media and communications teams.Primary ObjectivesAnalyze social media performance across all Dar-us-Salaam platformsIdentify patterns, opportunities, and gaps in content performanceInform content strategy using data-backed insightsSupport optimization through testing and experimentationResponsibilitiesAnalyze social media analytics across platforms (Instagram, Facebook, TikTok, X, LinkedIn, etc.)Interpret performance metrics such as reach, engagement, saves, clicks, and conversionsIdentify which content types, themes, and formats are performing bestRecommend strategic adjustments based on data insightsSupport A/B testing of content formats, captions, timing, and creative approachesAdvise when paid amplification or boosting may be effectiveProvide insights that help guide future content creation and campaignsAnalytics & Interpretation ExpectationsThis role requires more than reporting numbers. The specialist must:Explain what the metrics mean in clear, non-technical languageConnect performance data to audience behavior and content effectivenessIdentify trends across platforms and projectsHelp determine whether to double down, pivot, or test new approachesDocumentation & Knowledge SharingDar-us-Salaam values documentation and institutional clarity. The specialist is expected to:Document findings, decisions, and recommendationsExplain testing strategies and resultsProvide written summaries or recorded walkthroughs of insightsCreate referenceable documentation that supports long-term learningDesired Candidate ProfileRequired QualificationsProven experience with social media analytics and performance analysisStrong understanding of platform-specific metrics and dashboardsAbility to interpret and explain data clearlyExperience supporting strategy through analytics, not just reportingStrong command of the English language, including clear writing, proper grammar, and the ability to communicate ideas effectively within an English-speaking professional contextPreferred QualificationsExperience working with multi-account or multi-brand social media environmentsExperience with A/B testing content or campaignsFamiliarity with paid social amplification strategiesExperience working with nonprofits or mission-driven organizationsWorking Style & CollaborationWorks closely with the Director of Strategic CommunicationsCollaborates with social media managers and content creatorsCommunicates clearly and proactivelyComfortable providing recommendations backed by dataCompensationCompensation will be discussed based on scope, frequency, and experienceHow to ApplyPlease include:A brief introductionExamples of analytics reports or case studiesA description of your approach to social media analysis and optimizationTools you use for tracking and reportingYour availability and preferred engagement structure