Job Description:
• Develop and lead the execution of go-to-market strategies for new product releases.
• Create and execute cross-functional marketing campaigns across various channels (email, video, training sessions) to drive adoption and usage.
• Work closely with product teams to develop compelling value propositions that resonate with customers.
• Utilize data insights to inform content creation and optimize marketing programs for better results.
• Collaborate on quantitative studies to gain a deeper understanding of customer needs and preferences.
• Participate in risk management discussions to ensure information security practices are adhered to, specifically:
1. Adhering to Mastercard's security policies;
2. Maintaining confidentiality and integrity of accessed information;
3. Reporting any suspected security breaches or incidents.