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Cluster nyx social media & marketing executive dublin

Dublin
The Midland Hotel
Marketing executive
€100,000 - €125,000 a year
Posted: 23h ago
Offer description

This is a fantastic opportunity to work with NYX Hotels in Ireland! It will suit a proactive, ambitious person who is creative and passionate about social media and marketing.

With locations in Christchurch and Portobello, the role primarily involves overseeing the organic social media strategy and content creation for NYX Hotels, as well as working on events and general Marketing and PR projects for NYX Hotel Christchurch and NYX Hotel Portobello.

Our Story

NYX Hotels are a new generation of hotels: reflecting the unique vibe of the city, each hotel stands out with a distinctive design concept by celebrating local art. NYX Hotels is part of the Leonardo Hotels brand, which operates over 50 hotels across the UK & Ireland. There are so many plans for major expansion over the next few years'; there's never been a more exciting time to join us.


Roles and Responsibilities

Social Media

* End-to-end organic social media strategy and management for NYX Hotel Dublin channels and associated food and beverage channels, including but not limited to Instagram, TikTok, LinkedIn, Facebook, Twitter etc. Oversee strategy and management for locally managed NYX Hotel Dublin social media channels.
* Plan and develop engaging, creative, innovative content calendar for regularly scheduled posts, which enlighten audiences and promote brand-focused messages including offers, sales and brand updates.
* Content ideation and creation, from capturing imagery to designing graphics, with a particular focus on video for Reels and Stories.
* Attendance at daytime and evening events to capture content is required.
* Write appropriate and engaging copy for social media.
* In addition to organic social management, produce all social media advertising assets and copy in line with agreed Group Marketing calendar.
* Liaise between hotel teams, the wider marketing team and PR agencies to ensure marketing objectives are met.
* Whilst not required to manage customer service on social channels, oversee the tone of voice to ensure it sits within brand guidelines. Monitor social conversation and identify any comments or threads that could impact company reputation.
* Monitor and develop reports on competitor activity within social media spaces.
* Collaborate with Videographers and Multimedia Designers where additional support is required to ensure that posts are engaging.
* Work with PR agencies to oversee the implementation of the groups’ Influencer Marketing programme to ensure that the group is engaging appropriate Social Media influencers and amplifying the brand messaging.
* Assist with PR review programme by liaising with Operations to book in influencer and media gifted stays.
* Effective management of social media budget.

Marketing

* Work with wider marketing team to develop and execute PR and social campaigns including Group offers and promotions calendar and hotel marketing plans and activation calendars.
* Work with Operations to deliver brand appropriate events for NYX Hotel Dublin
* Liaise with external design agency and print company for new collateral/brand items as required.
* Support the hotel team on various marketing activities as required.

The Ideal Candidate Will Have The Following


* 1-2 years’ experience in a similar social media role.
* Expert knowledge of all leading social media sites, including their algorithms.
* Experience and evidence of creative, engaging and platform-tailored content creation for social media.
* Experience in writing and executing marketing plans
* Degree in Marketing, Communication Studies, Journalism, Creative Writing, or similar.
* Firm grasp of Hootsuite/Sprout Social and its integrations.
* Experience creating assets on Canva desirable.
* Ability to create authoritative and persuasive copy.
* Flexible and engaging writing style.
* Knowledge of pertinent engagement metrics.
* Appreciation for novel insights and ideas.
* Experience in Influencer Marketing.
* An ability to work proactively and independently. New ideas and approaches are encouraged; the ideal candidate will bring social channels to new heights and stay abreast of the latest trends.

Note, this role is based in-house 4 days across both NYX Hotel Dublin Christchurch and Portobello with 1 day working from home.

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