We're Hiring a Direct Marketing Manager At Trinity Development & Alumni (TDA), our mission is to advance the education and research goals of Trinity College Dublinthrough the power of philanthropy and engagement.
Through creative and inspiring regular giving and legacy giving programmes, we connect alumni and supporters who want to make a difference and help Trinity transform lives through education and research.
We are now seeking a Direct Marketing Manager - Acquisition and Retentionto play a key role in growing this culture of giving.
As Direct Marketing Manager, you will lead the development and delivery of impactful direct marketing programmes across regular and legacy giving.
Working closely with Regular Giving & Legacy Giving team, you will design compelling multi-channel appeals - including direct mail, email, telephone, and social media - that blend powerful storytelling, audience insight, and performance analysis to attract new donors, strengthen relationships, and grow long-term support.
You will work collaboratively with TDA teams and across the university to ensure that regular and legacy giving is embedded in everything we do.
If you are an experienced not-for-profit direct marketing professional with a flair for storytelling, a data-driven mindset, and a passion for building meaningful donor relationships, we'd love to hear from you.
Post Title: Direct Marketing Manager - Acquisition and Retention Status: Permanent, full-time contract Salary:€55k - €67k, commensurate with experience.
Company: Trinity Development & Alumni, Trinity College Dublin Reports to: Head of Regular Giving & Legacy Giving Closing Date: Friday, 12th December 2025 Apply via: Key Role Responsibilities: Lead the delivery of donor acquisition and retention direct mail programmes, to grow regular giving, mid-level, and legacy programmes.
Develop compelling cases for support that inspire donors worldwide.
Collaborate across teams to source impactful stories and integrate regular and legacy giving messages into all donor communications.
About You: At least four years' experience in non-profit direct marketing.
Skilled in managing direct mail and digital campaigns, with experience using CRM systems and working with external partners.
Excellent communication, organisation, and analytical skills, with the ability to manage multiple projects and deliver results to tight deadlines.
Full job description available HERE